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Country Brand Manager

5 months ago

mumbai, India Pfizer Full time

Job Summary: • Brand Management for Gyne portfolio • Responsible for a brand plan that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader accountability owned by a CBL. • Manages a sub-segment of the category. • Owns the budget and execution of programs part of the tactical plan. • Develop the digital strategy roadmap for the business and implement digital initiatives and evaluate channels for execution Responsibilities: • Provide local insights and brand feedback to Brand Lead / Category Lead • Lead Cross Functional Team to drive brand/portfolio objectives • Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives • Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country • Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc.) • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA • Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed • Manage local agencies for trans-creation (budget, scope, timing, and quality of project) • Forecast brand performance and track progress towards target • Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads • Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc • Train Field Force on product positioning and prioritization • Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Shared Accountability • Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead) • Long-range forecasting (with the leadership team) • Revenue adjustments, as needed (with the leadership team) • Develop promotional meetings strategy and drive execution • Validate brand-specific messages, design training (w/medical, regulatory) • Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Accountable • Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal • Campaign Development: Select best fitting modules for country needs • Promo Meetings: Manage compliance review of materials Product Complexity • Participates in Launch Strategies • Designs and participates in growth product strategies • Designs and drives strategies for foundational products Digital initiatives • Collaborate with other markets to leverage on the existing digital tools & explore possibility of localizing it • Leverage on Pfizer Digital solutions in driving initiatives for wider reach of prospects &
communication to the existing customers • Utilize & improvise the usage of digital tools to be able to have market insights & integrate it in the business strategy Organizational Relationships: • Works closely with the CBL . • Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI. Qualifications & Experience : • 4-8 years of Brand management experience in Pharma industry • MBA Required


 

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