Lead Generation Executive

1 day ago

Ernakulam, India WebCastle Full time

Greetings from WebCastle

About Company:

We are a professional end-to-end digital transformation consulting company with offices in India, UAE, and the USA. With over 1000+ clients across the globe, we excel in web development and digital marketing. Our team consists of more than 80+ talented and creative employees spread across three countries. At WebCastle, we offer expert services including SEO, Mobile App Development, E-commerce development, and ERP development.

About Position:

We are seeking a Lead Generation Executive with a minimum of 6 months of experience in lead generation. The primary objective of this role would be to generate and qualify leads for the sales team.

Experience
: 6month - 1 year

Main Responsibilities

  • List Building:

  • Research and identify potential customers (prospects) using tools like LinkedIn, Apollo, and other databases.

  • Build lists based on Ideal Customer Profile and Buyer Personas.

  • Outbound Prospecting:

  • Reach out to prospects via cold calls, emails, and social media to introduce the company's products or services.

  • Craft relevant messages to engage prospects.

  • Lead Qualification:

  • Use frameworks like BANT (Budget, Authority, Need, Timing) to assess lead quality.

  • Determine if prospects meet the criteria to become a sales-qualified lead (SQL).

  • Appointment Setting:

  • Schedule meetings or calls between qualified leads and the sales team.

  • CRM Management:

  • Accurately log and track all prospect interactions in the CRM.

  • Maintain up-to-date records of lead status and communication history.

  • Collaboration:

  • Work closely with the sales team to ensure a smooth handoff of qualified leads.

  • Collaborate with marketing to align on campaigns, messaging, and lead follow-up.

  • Market Research:

  • Stay informed about industry trends, competitor activities, and customer needs to better tailor outreach efforts.

  • Performance Metrics:

  • Meet or exceed monthly/quarterly targets for lead generation, qualification, and appointment setting.

  • Track and report to the Pre-Sales Team Lead on key performance indicators (KPIs) such as call volume, email response rates, and conversion rates.

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