Digital Marketing Specialist-Lead Generation

3 weeks ago

Ernakulam, India Kanal way, Full time

Job description

The Digital Marketing Expert will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. This role requires a high level of creativity, attention to detail, and project management skills. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Institutional Marketing & Lead Generation

  • Execute branch-specific institutional marketing plans in coordination with the Branch Team Lead.
  • Maintain accurate, timely lead tracking and reporting systems.
  • Identify and develop new institutional partnerships within the branch's operational area.
  • Build and maintain relationships with local institutional decision-makers.

Team Management & Oversight

  • Lead, mentor, and motivate the branch CDO team through the Branch Team Lead.
  • Monitor daily lead collection from all team members, ensuring targets are consistently met.
  • Conduct regular team performance reviews, provide constructive feedback, and support skill development.
  • Ensure accountability for lead quality and conversion rates.

Campaign Execution & Brand Management

  • Plan, coordinate, and oversee branch-level campaigns, presentations, and promotional events.
  • Ensure brand guidelines are consistently applied in all marketing materials and activities.
  • Evaluate campaign performance and optimize strategies based on results.

Job Types: Full-time, Permanent

Pay: ₹15, ₹30,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement

Education:

  • Bachelor's (Preferred)

Work Location: In person

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