Fenbotics | Business Development Representative

2 weeks ago


Kollam, India Fenbotics Full time
About Fenbotics:Fenbotics is a forward-thinking company specializing in automation solutions designed to enhance efficiency, streamline manufacturing processes, and deliver measurable results. We are seeking a dynamic and results-driven Business Development Representative to take charge of our digital marketing and lead generation efforts while managing key platforms and strategies to drive growth.Job Overview:The Business Development Representative (BDR) will play a critical role in driving Fenbotics’ growth by identifying, engaging, and nurturing potential customers. This role combines expertise in digital marketing,

management, lead generation, and SEO optimization to create a seamless pipeline of qualified leads.

Key Responsibilities:Digital Marketing Management:Develop and execute comprehensive digital marketing strategies to promote Fenbotics’ offerings.Manage and optimize campaigns across platforms, including email marketing, social media, and paid ads.Account Management:Oversee the company’s and sales team

presence, including content creation, profile optimization, and audience engagement.Actively connect and build relationships with potential leads and industry professionals.Lead Generation and Outreach:Research and identify new business opportunities and target customers in relevant industries.Conduct cold email and

outreach campaigns to generate and nurture leads.Develop and manage workflows to warm up leads and transition them into qualified opportunities.SEO Optimization:Perform keyword research and implement on-page and off-page SEO strategies to improve website visibility and traffic.Monitor website performance and suggest improvements to align with lead generation goals.CRM Management:Track and manage leads in the CRM system to ensure accurate data and seamless follow-ups.Analyze campaign performance and provide regular updates on lead generation efforts.Market Analysis and Strategy:Stay updated on industry trends and competitors to identify new opportunities.Collaborate with the sales and marketing teams to align strategies and messaging.

Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related field.2+ years of experience in business development, digital marketing, or a similar role.Proven experience with

outreach and management.Strong knowledge of SEO best practices and digital marketing strategies.Excellent written and verbal communication skills for crafting engaging outreach messages.Proficiency in CRM tools, email marketing platforms, and analytics tools.Self-motivated, organized, and results-oriented with a passion for finding and nurturing leads.



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