Business Head | Edutech

7 days ago

Delhi, India FyndBridge Consultants & Advisors Full time
We’re hiring for our prestigious client, who is on the lookout for a dynamic Business Head to lead their exciting new educational venture
Job Title: Business Head (India)
Reporting to: CEO
Qualification: MBA/Postgraduate
Years of Experience: 15+ years post education
Sector: Consumer-Tech/Education/Advisory Services (Offline/Online)/Startup experience
Location: Gurugram
JOB DESCRIPTION:
As a seasoned professional, the Business Head is expected to leverage past experiences to lead, innovate, and drive growth.
The role demands strategic vision, operational expertise, and a hands-on approach across sales, marketing, digital promotion, and P&L management. The Business Head will take ownership of
the business’s overall performance, creating value and ensuring sustainable growth.
1. Strategic Vision and Entrepreneurial Leadership
a. Ownership Mindset: Bring an entrepreneurial approach to running the sales & marketing for
the business, taking full ownership of the business’s success, growth trajectory, and long-term
sustainability.
b. Business Strategy: Develop and implement a bold, growth-driven strategy to capture market
share, leveraging past experience in identifying new opportunities and mitigating risks.
c. Scaling the Business: Apply entrepreneurial insights to scale the business, driving expansion
through partnerships, new offerings, or geographic growth.
2. Sales and Business Development with Entrepreneurial F lair
a. New Market Penetration: Identify and penetrate new markets, segments, and customer
demographics, drawing from entrepreneurial experience in building businesses from the ground
up.
b. Client Acquisition and Retention: Develop innovative strategies to acquire new customers
and nurture long-term relationships, ensuring high retention levels.
c. Revenue Growth: Set ambitious sales targets and leverage entrepreneurial resourcefulness to
maximize revenue growth.
d. Partnerships and Alliances: Build strategic partnerships and alliances with educational
institutions and other organizations to enhance the business’ reach and impact.
e. Alternate Approaches: Given the nature of the business, unconventional acquisition methods
will emerge. Create pilots, execute, measure and scale if successful, any such methods that look
promising.
3. Marketing and Brand Building
a. Brand Positioning and Storytelling: Leverage marketing strategies to create a powerful brand
presence, incorporating the ability to tell a compelling story that resonates with target
audiences.
b. Go-to-Market Strategy: Design and implement go-to-market strategies for new programs,
products, or services, drawing on entrepreneurial agility to pivot quickly based on market
feedback. Focus on identifying a few acquisition approaches that can be scaled, specially from a
Pull perspective (not Push).
c. Creative Campaign Development: Foster a culture of creativity and experimentation, ensuring
innovative campaigns across traditional, digital, and social media platforms that drive
awareness and engagement.
d. Growth Hacking: Apply growth-hacking techniques to accelerate the business’s digital
presence, customer acquisition, and overall visibility at a lower cost.
4. Digital Marketing and Lead Generation
a. Performance Marketing: Drive and optimize digital marketing campaigns, ensuring high ROI
on all marketing spend through data-driven monitoring.
b. Digital Ecosystem Building: Create a strong digital presence through robust SEO/SEM
strategies, content marketing, and social media engagement to attract and convert potential
clients.
c. Conversion Optimization: Optimize the funnel for conversion while nurturing leads through
multiple touchpoints.
5. P&L Accountability and Financial Leadership
a. P&L Management: Take full responsibility for the P&L, applying past entrepreneurial
experience to manage budgets efficiently, optimize costs, and increase profitability.
b. Financial Discipline and Control: Monitor financial performance, focusing on key metrics
like revenue, margins, and ROI. Develop contingency plans and take proactive steps to meet
financial objectives.
c. Cost Efficiency and Resource Allocation: Ensure optimum resource allocation to marketing,
operations, and sales while maintaining a lean cost structure, typical of entrepreneurial ventures.
6. Exceptional Customer Experience
a. Customer-First Approach: Ensure that all aspects of the customer journey—from inquiry to
service delivery—are aligned to provide exceptional value and experience.
b. Feedback Loops for Continuous Improvement: Establish systems to gather real-time
feedback and use it to refine offerings, improve satisfaction, and increase retention.
7. Team Leadership and Culture Building
a. Team Leadership: Lead with an entrepreneurial spirit, empowering teams to take ownership
and innovate. Build a high-performance, agile, and collaborative culture.
b. Talent Development: Attract, recruit, and mentor top talent, ensuring the team is equipped with
the skills needed to drive growth in a competitive landscape. Build a strong performance culture
within the team while ensuring the sales approach is aligned to the company vision and
philosophy.
c. Cross-Functional Collaboration: Foster strong collaboration between sales, marketing,
operations, tech/product and finance teams to drive seamless execution and rapid results.
8. Data-Driven Decision Making and Analytics
a. Business Intelligence & Analytics: Leverage data analytics and insights to optimize business
strategies. Use KPIs and dashboards to monitor performance across all functions.
b. Agile Adjustments: Make quick, data-driven adjustments to strategies and operations as market
conditions shift, using a nimble approach informed by previous entrepreneurial experience.
Sales data - top of the funnel, conversions, attrition, productivity etc is key to the sales success.
Ensure that the data flows correctly and quickly for timely intervention
9. Compliance and Ethical Leadership
a. Regulatory Compliance: Ensure adherence to all relevant regulations and standards in the
education sector.
b. Ethical Decision Making: Lead with integrity, ensuring ethical practices in all areas of the
business, including sales, marketing, and customer interaction
PERSON SPECIFICATION:
Ideal Candidate Attributes:
• MBA or Postgraduate from a good college with at least 15 years of experience in sales and business
development
• Strong bias for results and numbers
• Good understanding of the sales funnel and a data driven approach to nurturing and managing the same
• Excellent verbal and written communication skills
• A people’s person with great relationship building capabilities with stakeholders, specially Parents & Children
• Good executive maturity to deal with stakeholders in the education industry
• Strong understanding of acquisition costs and a focus on efficiency in customer acquisition.
If you are interested in exploring this opportunity further, please reach out to

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