FyndBridge Consultants
7 days ago
Job Title: Business Head (India)Reporting to: CEOQualification: MBA/PostgraduateYears of Experience: 15+ years post educationSector: Consumer-Tech/Education/Advisory Services (Offline/Online)/Startup experienceLocation: Gurugram
JOB DESCRIPTION:As a seasoned professional, the Business Head is expected to leverage past experiences to lead, innovate, and drive growth.
The role demands strategic vision, operational expertise, and a hands-on approach across sales, marketing, digital promotion, and P&L management. The Business Head will take ownership ofthe business’s overall performance, creating value and ensuring sustainable growth.
1. Strategic Vision and Entrepreneurial Leadershipa. Ownership Mindset: Bring an entrepreneurial approach to running the sales & marketing forthe business, taking full ownership of the business’s success, growth trajectory, and long-termsustainability.b. Business Strategy: Develop and implement a bold, growth-driven strategy to capture marketshare, leveraging past experience in identifying new opportunities and mitigating risks.c. Scaling the Business: Apply entrepreneurial insights to scale the business, driving expansionthrough partnerships, new offerings, or geographic growth.
2. Sales and Business Development with Entrepreneurial F laira. New Market Penetration: Identify and penetrate new markets, segments, and customerdemographics, drawing from entrepreneurial experience in building businesses from the groundup.b. Client Acquisition and Retention: Develop innovative strategies to acquire new customersand nurture long-term relationships, ensuring high retention levels.c. Revenue Growth: Set ambitious sales targets and leverage entrepreneurial resourcefulness tomaximize revenue growth.d. Partnerships and Alliances: Build strategic partnerships and alliances with educationalinstitutions and other organizations to enhance the business’ reach and impact.e. Alternate Approaches: Given the nature of the business, unconventional acquisition methodswill emerge. Create pilots, execute, measure and scale if successful, any such methods that lookpromising.
3. Marketing and Brand Buildinga. Brand Positioning and Storytelling: Leverage marketing strategies to create a powerful brandpresence, incorporating the ability to tell a compelling story that resonates with targetaudiences.b. Go-to-Market Strategy: Design and implement go-to-market strategies for new programs,products, or services, drawing on entrepreneurial agility to pivot quickly based on marketfeedback. Focus on identifying a few acquisition approaches that can be scaled, specially from aPull perspective (not Push).c. Creative Campaign Development: Foster a culture of creativity and experimentation, ensuringinnovative campaigns across traditional, digital, and social media platforms that driveawareness and engagement.d. Growth Hacking: Apply growth-hacking techniques to accelerate the business’s digitalpresence, customer acquisition, and overall visibility at a lower cost.
4. Digital Marketing and Lead Generationa. Performance Marketing: Drive and optimize digital marketing campaigns, ensuring high ROIon all marketing spend through data-driven monitoring.b. Digital Ecosystem Building: Create a strong digital presence through robust SEO/SEMstrategies, content marketing, and social media engagement to attract and convert potentialclients.c. Conversion Optimization: Optimize the funnel for conversion while nurturing leads throughmultiple touchpoints.
5. P&L Accountability and Financial Leadershipa. P&L Management: Take full responsibility for the P&L, applying past entrepreneurialexperience to manage budgets efficiently, optimize costs, and increase profitability.b. Financial Discipline and Control: Monitor financial performance, focusing on key metricslike revenue, margins, and ROI. Develop contingency plans and take proactive steps to meetfinancial objectives.c. Cost Efficiency and Resource Allocation: Ensure optimum resource allocation to marketing,operations, and sales while maintaining a lean cost structure, typical of entrepreneurial ventures.
6. Exceptional Customer Experiencea. Customer-First Approach: Ensure that all aspects of the customer journey—from inquiry toservice delivery—are aligned to provide exceptional value and experience.b. Feedback Loops for Continuous Improvement: Establish systems to gather real-timefeedback and use it to refine offerings, improve satisfaction, and increase retention.
7. Team Leadership and Culture Buildinga. Team Leadership: Lead with an entrepreneurial spirit, empowering teams to take ownershipand innovate. Build a high-performance, agile, and collaborative culture.b. Talent Development: Attract, recruit, and mentor top talent, ensuring the team is equipped withthe skills needed to drive growth in a competitive landscape. Build a strong performance culturewithin the team while ensuring the sales approach is aligned to the company vision andphilosophy.c. Cross-Functional Collaboration: Foster strong collaboration between sales, marketing,operations, tech/product and finance teams to drive seamless execution and rapid results.
8. Data-Driven Decision Making and Analyticsa. Business Intelligence & Analytics: Leverage data analytics and insights to optimize businessstrategies. Use KPIs and dashboards to monitor performance across all functions.b. Agile Adjustments: Make quick, data-driven adjustments to strategies and operations as marketconditions shift, using a nimble approach informed by previous entrepreneurial experience.Sales data - top of the funnel, conversions, attrition, productivity etc is key to the sales success.Ensure that the data flows correctly and quickly for timely intervention
9. Compliance and Ethical Leadershipa. Regulatory Compliance: Ensure adherence to all relevant regulations and standards in theeducation sector.b. Ethical Decision Making: Lead with integrity, ensuring ethical practices in all areas of thebusiness, including sales, marketing, and customer interaction
PERSON SPECIFICATION:Ideal Candidate Attributes:• MBA or Postgraduate from a good college with at least 15 years of experience in sales and businessdevelopment• Strong bias for results and numbers• Good understanding of the sales funnel and a data driven approach to nurturing and managing the same• Excellent verbal and written communication skills• A people’s person with great relationship building capabilities with stakeholders, specially Parents & Children• Good executive maturity to deal with stakeholders in the education industry• Strong understanding of acquisition costs and a focus on efficiency in customer acquisition.
If you are interested in exploring this opportunity further, please reach out to
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