Performance Marketing

4 days ago

Hyderabad, India Rabbit Digital Branding Solutions Full time

Experience : 2–5 years in E-commerce account management, Q-commerce growth or performance marketingRole OverviewWe are looking for a Q-commerce & E-commerce Specialist to drive growth for our brands across quick commerce and e-commerce platforms . The role involves coordination with category managers, campaign teams, and creative resources to ensure our brands achieve strong visibility, efficient inventory movement, and consistent ROAS-driven performance .Key ResponsibilitiesCampaign Oversight & OptimisationWork with platform advertising teams to monitor ongoing campaigns across all q-commerce and e-commerce platformsSuggest new campaign ideas aligned with brand focus and consumer demand.Optimise campaigns for ROAS, CTR, ATC → Orders conversion .Strategic Campaign PlanningBrainstorm platform-specific campaigns considering seasonality, inventory, TG, and market focus.Create monthly promotional calendars with clear KPIs.Plan and brief creatives needed for each campaign (static, video, banner, etc.).Growth Planning & ReportingDevelop a measured growth plan month-on-month with targets for revenue, ATC, and ROAS.Benchmark performance against competitors and platform averages.Share weekly and monthly reports with insights and recommendations.Platform & Category CoordinationLiaise with category managers across platforms (Zepto, Blinkit, Instamart, Big Basket, Flipkart, Amazon, etc.).Track and resolve stock and inventory issues in real time.Ensure brand participation in platform-led promos, schemes, and offers .Required SkillsStrong understanding of Q-commerce platforms (Zepto, Blinkit, Big Basket, Instamart) and E-commerce (Flipkart, Amazon) .Familiarity with ad dashboards and campaign metrics.Proficiency in Excel / Google Sheets / BI dashboards .Strong communication and coordination skills for stakeholder management .Analytical mindset to interpret performance data into growth actions .Soft SkillsProactive & hands-on with platforms.Excellent coordination and follow-up skills.Strategic thinker with an execution mindset .Ability to work with creative, performance, and category teams simultaneously.Key Result Areas (KRAs)% of inventory issues resolved proactively.Participation in all major promo/scheme opportunities across platforms.Improvement in ROAS month on month .Accuracy of growth plan vs. actual performance .% of planned campaigns executed on time with required creatives.

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