Performance Marketer
1 week ago
**1. *Campaign Planning & Execution**
** Develop and manage end-to-end paid ad campaigns (Google, Meta, LinkedIn, YouTube, etc.)**
** Conduct audience research, competitor analysis, and keyword planning**
** Set up ad groups, creatives, landing pages, and UTM tracking**
**2. *Optimization & Performance Tuning**
** Monitor daily campaign performance and optimize for better CTR, CPC, CPL, and ROAS**
** Perform A/B testing on creatives, copy, landing pages, and targeting**
** Adjust bids, budgets, and placements based on real-time data**
**3. *Reporting & Analysis**
** Analyze campaign performance using Google Analytics, Google Data Studio, and native ad dashboards**
** Prepare weekly/monthly performance reports and actionable insights**
** Measure KPIs such as conversions, cost-per-result, and customer acquisition cost**
**4. *Collaboration & Strategy**
** Work closely with designers, content writers, SEO specialists, and clients to align goals**
** Suggest improvements for landing pages and funnels to enhance conversion rates**
** Stay updated with platform algorithm changes and new ad formats/features**
**5. *Tool Proficiency**
** Hands-on experience with platforms like Google Ads, Facebook Business Manager, Google Tag Manager, Google Analytics 4, and SEMrush/SimilarWeb**
** Familiarity with automation and remarketing tools (e.g., Zapier, Pixel, custom audiences)**
Pay: ₹25,000.00 - ₹35,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
- Yearly bonus
Work Location: In person
Expected Start Date: 28/07/2025
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