Performance Marketing Associate
9 hours ago
Location: Hyderabad, On-site
Experience: 2–4 years
Employment Type: Full-time
Role Overview
The Performance Marketing Associate will be responsible for end-to-end execution and optimization of paid marketing campaigns across Google, Facebook, LinkedIn. This role requires the ability to manage multiple campaigns in multiple platforms simultaneously to drive high-quality plus two student leads at scale.
Key Responsibilities
- Campaign Strategy and Execution
● Develop and execute performance marketing strategies for lead acquisition across all digital channels, including building, launching, and managing campaigns on Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
● Ensure all campaigns are aligned with business goals, budgets, and timelines.
- Optimization and Performance Management
● Monitor campaign performance, analyze metrics (CAC, CTR, ROI, LTV), and prepare actionable insights
● Conduct A/B testing on creatives, ad copies, targeting, and landing pages to continuously improve performance.
● Regularly review and adjust bids, budgets, and targeting to ensure efficiency and maximum ROI.
- Analytics, Reporting, and Insights
● Use Google Analytics (including GA4) and platform-specific dashboards to analyze user behavior and campaign effectiveness.
● Create and maintain detailed campaign performance reports in Google Sheets, sharing actionable insights with internal stakeholders.
● Coordinate with the growth team to track lead quality and optimize campaigns accordingly.
- Market and Competitor Research
● Conduct regular competitor benchmarking to understand market dynamics and identify opportunities.
● Explore emerging platforms and trends to test new lead generation tactics and expand channel mix.
Good To Have
● Agency experience
● Experience in EdTech
● Experience with Telangana and Andhra Pradesh markets
Job Type: Full-time
Work Location: In person
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2 weeks ago
Hyderabad, India GenY Medium Full timeLocation: HyderabadAbout the Company:GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:Consumer understanding, 2. Content Marketing and 3. Technology expertiseWithin a very short span of time, our young...
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Hyderabad, India GenY Medium Full timeLocation: HyderabadAbout the Company:GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:Consumer understanding, 2. Content Marketing and 3. Technology expertiseWithin a very short span of time, our young...
