performance marketer

Job Description:
Performance Marketer

About Us:
What Works

Vision
: At What works, our vision is clear: We make Businesses Remarkable in Every Way. We strive to elevate brands to new heights, ensuring they stand out and thrive in competitive landscapes.

Mission
: Our mission is to create Businesses with stories to keep humans connected. We believe in the power of storytelling to forge meaningful connections between businesses and their audiences, fostering lasting relationships built on trust and authenticity.

Values
: At the heart of everything we do are our core values:

• Remarkability: Consistently pursuing remarkability through resilience. We challenge ourselves to exceed expectations, pushing boundaries to deliver exceptional results for our clients.
• Resilience: We embrace challenges as opportunities for growth, demonstrating resilience in overcoming obstacles to achieve success.
• Connection: We prioritize genuine human connections, understanding that effective marketing is about engaging hearts and minds.

Why Join Us
: Joining What Works means becoming part of a team dedicated to making a difference. Here, you'll have the opportunity to work with diverse clients across various industries, shaping their narratives and helping them achieve their goals. We foster a collaborative and supportive environment where creativity thrives and innovation is encouraged.

Benefits of Working with Us:

• Professional Growth: Opportunities for continuous learning and development in a dynamic industry.
• Impactful Work: Contribute to meaningful projects that make a difference in our clients' success stories.
• Work-Life Balance: We believe in a healthy work-life balance to ensure our team remains motivated and fulfilled.
• Team Collaboration: Collaborate with talented individuals who share your passion for creativity and excellence.
• Competitive Compensation: We offer competitive salaries and benefits packages to attract and retain top talent.

Job Overview

:

We are seeking a Performance Marketer to lead and optimize high-impact digital marketing campaigns aimed at driving quality leads, improving conversion rates, and maximizing return on investment (ROI). The ideal candidate will have a deep understanding of data-driven marketing, campaign optimization, and lead generation across multiple digital channels with a experience of 4-6 years.

Key Responsibilities:

• Lead Generation & Campaign Optimization:
• Design, manage, and execute digital marketing campaigns with a focus on lead generation from high-quality clients.
• Continuously optimize campaigns to increase lead volume, improve lead quality, and reduce cost-per-lead (CPL).
• Leverage PPC, paid social, programmatic ads, and display marketing to drive targeted traffic and conversions.

Conversion Rate Optimization (CRO):

• Analyze user behavior and sales funnels to identify areas for improving conversion rates.
• Collaborate with design and content teams to create optimized landing pages, A/B test variants, and improve user experience (UX).
• Implement strategies to optimize the entire customer journey, from lead acquisition to sale.
• ROI and Performance Tracking:

Develop and execute strategies to maximize return on ad spend (ROAS) and overall marketing ROI.

Monitor, report, and analyze key performance indicators (KPIs) such as cost-per-acquisition (CPA), click-through rates (CTR), and conversion rates.

Use data analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track performance and inform decision-making.

Multi-Channel Campaign Management:

• Manage campaigns across multiple platforms including Google Ads, Facebook, Instagram, LinkedIn, and more.
• Implement retargeting strategies to re-engage visitors and increase conversions.
• Work closely with the creative team to craft compelling ad creatives that resonate with target audiences.

Budget Management & Optimization:

• Manage the digital marketing budget, ensuring efficient allocation to maximize results.
• Optimize bidding strategies across platforms to ensure a low cost per lead/acquisition.
• Provide insights and recommendations for budget adjustments based on campaign performance.

Client Acquisition & Segmentation:

• Develop strategies for acquiring high-quality clients that align with business objectives.
• Segment audiences based on behavior, demographics, and engagement levels to deliver personalized marketing experiences.
• Utilize advanced targeting techniques, including lookalike audiences and behavioral retargeting.

Reporting & Insights:

• Provide detailed performance reports with insights and actionable recommendations for improvement.
• Present campaign results and strategies to key stakeholders, highlighting successes and areas for improvement.

Stay up-to-date with industry trends, tools, and platforms to ensure the company remains competitive.

Qualifications:

• Proven experience as a Performance Marketer or similar role in digital marketing.
• Strong knowledge of PPC, social media advertising, and performance-based marketing strategies.
• Expertise in data analysis and campaign optimization, with a focus on improving lead generation and conversion rates.
• Hands-on experience with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and CRM systems.
• Experience with A/B testing, audience segmentation, and retargeting.
• Strong communication skills and the ability to present performance data and strategies clearly to stakeholders.

Preferred Qualifications:

• Experience in B2B, B2C lead generation or industries focused on acquiring high-value clients.
• Google Ads and Analytics certifications are a plus.
• Familiarity with marketing automation tools.
• Experience managing substantial marketing budgets and optimizing them for maximum efficiency.

Working Conditions:

• Flexible office work environment.
• May require occasional travel for client meetings or events.