Area Head/Senior Lead
2 months ago
Priority Banking manages affluent customer relationships, providing a full range of products and services to meet their needs. Priority Banking is a unit within the Consumer Wealth Management division and manages 350K wealth customers
1. Client Leadership
- Responsible for area wide revenue and P&L targets, and other key KPIs, ie Proactive calling, cross sell ratio.
- Monitor level of activity of RMs within each area through review
i. Financial dashboard deposit, investments, etc
ii. Non-financial (NTB, cross sell, proactive calling)
- Design and execute sales and marketing plan specific to each micro market in order to achieve revenue target
- Work with other departments to leverage opportunities within other segments, ie. Private Banking, SME, RM Retail, Corporate Banking, Brokerage.
- Ensure first 100 customers within each area are personally known and have been visited within the past 12 months at least one by AM.
2. Compliance & Risk
- To be fully aware of all policies relating to operational risk, sales processes, credit policy etc and comply with the same
- To safeguard the reputation of Emirates NBD by employing best practices and acting in a professional manner at all times
- To have full awareness of all policies and procedures issued in relation to credit lending, money laundering prevention and KYC
- To comply with the above policies on an ongoing basis and report any suspicious transaction immediately to the supervising manager(s).
3. Management & Team Leadership
- Take an active part in development of the team of RMs and Unit Managers within the assigned area.
- On the job coaching and feedback sessions for RMs and Unit Managers.
- Structured workshop for new recruits on
- Basic Priority Banking offering
- Sales pitch and closing deals (role modeling)
- Regular performance dialogue with Unit Managers on their unit's performance.
- Underperforming RMs on their performance
- Recruitment of CSRs and RMs into the team and take active part in promotion of CSRs and RMs through their career program plan.
- Develop interview techniques to assess external and internal candidates.
- Shortlist AMs ready for promotion to Sr. RM and UM role, Private Banking
- Shortlist CSRs for AM role
Capacity Planning - proactively review the capacity plan within the area and make recommendations on the number of RMs / CSRs required within each area
4. Strategy Implementation
- Communicating the key strategic messages of the bank/business and reinforcing the message at regular intervals.
- To be competent to use discretionary powers, on a case-to-case basis, for approvals and waivers
- To adopt an open and effective communication style and to be a strong team leader for the benefit of the overall team/unit
- To provide support on key initiatives and projects related to overall PRB banking strategy
- Provide the 'Product Development' team with customer's feedback/ suggestions thereby contributing to a competitive product offering.
5. Self Development To continuously strive for self-development and improvement by identifying training/coaching needs and communicating them in a timely manner to the Head - Priority banking, as appropriate.
- To keep abreast of market trends, customer preferences and new products, as well as to regularly monitor activity by key competitors
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