Area Head/Senior Lead
2 weeks ago
Prioritizing Customer Relationships
Prioritizing Banking manages affluent customer relationships, providing a full range of products and services to meet their needs. This unit within the Consumer Wealth Management division manages 350K wealth customers.
Key Responsibilities
1. Client Leadership
- Responsible for area-wide revenue and P&L targets, and other key KPIs, such as proactive calling, cross-sell ratio.
- Monitor the level of activity of Relationship Managers within each area through review of financial and non-financial metrics.
- Design and execute sales and marketing plans specific to each micro-market to achieve revenue targets.
- Work with other departments to leverage opportunities within other segments, such as Private Banking, SME, RM Retail, Corporate Banking, and Brokerage.
- Ensure that the first 100 customers within each area are personally known and have been visited within the past 12 months at least once by an Area Manager.
2. Compliance & Risk
- To be fully aware of all policies relating to operational risk, sales processes, credit policy, etc., and comply with the same.
- To safeguard the reputation of Emirates NBD by employing best practices and acting in a professional manner at all times.
- To have full awareness of all policies and procedures issued in relation to credit lending, money laundering prevention, and KYC.
- To comply with the above policies on an ongoing basis and report any suspicious transactions immediately to the supervising manager(s).
3. Management & Team Leadership
- Take an active part in the development of the team of Relationship Managers and Unit Managers within the assigned area.
- Provide on-the-job coaching and feedback sessions for Relationship Managers and Unit Managers.
- Conduct structured workshops for new recruits on basic Priority Banking offerings, sales pitches, and closing deals (role modeling).
- Regularly review the performance of Unit Managers and provide feedback to underperforming Relationship Managers.
- Recruit CSRs and RMs into the team and actively participate in promoting CSRs and RMs through their career development plans.
- Develop interview techniques to assess external and internal candidates.
- Shortlist Area Managers ready for promotion to Senior Relationship Manager and Unit Manager roles, Private Banking.
- Shortlist CSRs for Area Manager roles.
4. Strategy Implementation
- Communicate key strategic messages of the bank/business and reinforce them at regular intervals.
- To be competent to use discretionary powers, on a case-by-case basis, for approvals and waivers.
- Adopt an open and effective communication style and be a strong team leader for the benefit of the overall team/unit.
- Provide support on key initiatives and projects related to overall PRB banking strategy.
- Provide the 'Product Development' team with customer feedback/suggestions, contributing to a competitive product offering.
5. Self-Development
- Continuously strive for self-development and improvement by identifying training/coaching needs and communicating them in a timely manner to the Head - Priority Banking, as appropriate.
- Keep abreast of market trends, customer preferences, and new products, as well as regularly monitor activity by key competitors.
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