Product Marketing Executive

4 weeks ago

Gurugram, India Contify Full time

Job Description


As a Product Marketing Executive, you will be part of the Product Marketing team at Contify and will play a key role in maximizing Contify's growth by converting market demand with powerful storytelling, reducing friction in the buying process, and delivering market insights that empower the teams to win. 


Your role will involve working on go-to-market strategies, conducting market and competitive research, and supporting positioning and messaging efforts. You'll also contribute to sales enablement and create engaging content across various formats, including product web pages, emails, one-pagers, explainer videos, and other content initiatives.


This is a high-growth role that role requires someone who is not only passionate about product marketing and B2B enterprise SaaS but also eager to learn, grow, and contribute to the success of Contify’s SaaS products.



Key Responsibilities:


Go-to-market strategy

  • Develop subject matter expertise in Contify's products, target markets, competitors, customers, and industry trends. Use this understanding to build and continuously refine Contify's go-to-market strategies.
  • Support research to define market segments, ICPs, and buyer personas. Create and maintain internal training tools that provide product definitions, positioning, and messaging for target buyers, and insights on ICPs and buyer personas.
  • Coordinate and drive product launch campaigns in collaboration with PMs, including crafting positioning and messaging for each launch that resonates with our target buyers.


Product Content Development

  • Own creation and updation of website pages focused on products, features, solutions, industries, and functions infused with competitive differentiation, aligned messaging, and compelling storytelling. Collaborate with product, marketing, and design teams where required.
  • Own creation and updations of product interactive demo tours, videos, visuals, product update blogs, and other necessary product marketing materials.
  • Guide marketing teams by vetting content pieces to keep our positioning and messaging consistent across different marketing assets, including blogs, newsletters, e-books, whitepapers, reports, webinars, events, and more.


Market and Competitive Intelligence

  • Maintain and enhance our competitive collateral - battlecards, decks, docs, and our Contify instance (CI platform for tracking Contify’s competitors).
  • Conduct informative sessions on competitive landscape developments to enable the GTM team to compete better, enabling them to strategize effectively.


Sales Enablement

  • Design and maintain sales collateral, including presentations, brochures, one-pagers, and Contify demo deliverables to empower the sales team with compelling materials that drive deal success.
  • Support outbound and ABM efforts by providing strategic inputs on target buyers and arming teams with the right content, collaterals, and resources required to succeed.


Customer Marketing

  • Own and enhance our online review management platform, which includes G2, Gartner Peer Insights, and more. Source and manage customer reviews on these platforms, helping drive credibility and customer acquisition.
  • Vetting customer case studies and providing strategic inputs to the content team for consistent product positioning and messaging. 


Qualifications:


  • Exceptional research, strategic thinking, planning, and analytical skills. You love to solve unstructured business problems and taking up challenging projects.
  • Excellent writing, communication, and storytelling skills. You can explain complex problems and solutions in simple and compelling ways.
  • You are a team player and can work with different stakeholders (product, marketing, sales, executives, etc) to maximize the impact of your initiatives.
  • You are organized, curious & detail-oriented. You deep dive into the details of the product, market, competitors, and customers and embed this understanding into your marketing activities.
  • You have a curious, and self-starter attitude who takes active ownership and can learn quickly by utilizing the provided resources, and independently.
  • You have a deep passion for building extraordinary technology product, cultures, brand, and customer experience.
  • Experience in Product Marketing, Market Research, SaaS Content Marketing, or Consulting preferred.


How to Apply: 

Send your updated resume to hr.ops@contify.com 


  • Senior Product Manager

    2 weeks ago

    Gurugram, India Product Space Full time

    This is the requirement with one of the company in our connections. Minimum Product Experience Required 5 years.Location: GurgaonOverviewAs a Product Manager, you will be responsible for the development and management of our product(s) throughout their lifecycle. You will work closely with cross-functional teams including engineering, design and marketing to...

  • Senior Product Manager

    2 weeks ago

    Gurugram, India Product Space Full time

    This is the requirement with one of the company in our connections. Minimum Product Experience Required 5 years.Location: GurgaonOverviewAs a Product Manager, you will be responsible for the development and management of our product(s) throughout their lifecycle. You will work closely with cross-functional teams including engineering, design and marketing to...

  • Product Marketing Executive

    4 weeks ago

    Gurugram, India Zupee Full time

    Role & Responsibilities (KRAs) Develop and execute lifecycle marketing campaigns by identifying customer segments and key messages. Plan and execute the GTM strategy for new games/features for existing users Generate insights to create product marketing interventions that enhance feature visibility and address business challenges. Plan and implement...

  • Product Marketing Executive

    4 weeks ago

    Gurugram, India Zupee Full time

    Role & Responsibilities (KRAs)Develop and execute lifecycle marketing campaigns by identifying customer segments and key messages.Plan and execute the GTM strategy for new games/features for existing usersGenerate insights to create product marketing interventions that enhance feature visibility and address business challenges.Plan and implement complex...

  • Product Marketing Executive

    4 weeks ago

    Gurugram, India Contify Full time

    Job Description As a Product Marketing Executive, you will be part of the Product Marketing team at Contify and will play a key role in maximizing Contify's growth by converting market demand with powerful storytelling, reducing friction in the buying process, and delivering market insights that empower the teams to win.  Your role will involve working...

  • Product Marketer

    4 weeks ago

    Gurugram, India DotPe Full time

    About the Organization : DotPe is the only Indian platform to have successfully penetrated the entire landscape of offline-to-online commerce, from merchants in rural pockets of India to FnB mega players. Headquartered in Gurgaon, DotPe was founded in March 2020, and within a span of 2 years, the company has empowered 8 Mn+ merchants across various...

  • Product Marketer

    4 weeks ago

    Gurugram, India DotPe Full time

    About the Organization :DotPe is the only Indian platform to have successfully penetrated the entire landscape of offline-to-online commerce, from merchants in rural pockets of India to FnB mega players. Headquartered in Gurgaon, DotPe was founded in March 2020, and within a span of 2 years, the company has empowered 8 Mn+ merchants across various categories...

  • Contify | Product Marketing Executive | gurugram

    4 weeks ago

    gurugram, India Contify Full time

    Job Description As a Product Marketing Executive, you will be part of the Product Marketing team at Contify and will play a key role in maximizing Contify's growth by converting market demand with powerful storytelling, reducing friction in the buying process, and delivering market insights that empower the teams to win. Your role will involve working on...

  • Contify | Product Marketing Executive | gurugram

    4 weeks ago

    gurugram, India Contify Full time

    Job Description As a Product Marketing Executive, you will be part of the Product Marketing team at Contify and will play a key role in maximizing Contify's growth by converting market demand with powerful storytelling, reducing friction in the buying process, and delivering market insights that empower the teams to win.  Your role will involve working...

  • Product Marketing Expert

    6 months ago

    Gurugram, India FieldAssist Full time

    A Product Marketing Expert is responsible for synthesizing market, consumer, product and competitive insights to enable the business to achieve its target MRR across select products. The role will collaborate with Sales, CS, and Product teams to design, implement and execute FieldAssist's product and geo Go-To-Market(GTM) strategy.ResponsibilitiesCreate...

  • Product Analysis and Design

    6 months ago

    Gurugram, Haryana, India EDGE Executive Search Full time

    The Company Our client is a global company in the fintech sector that has just been formed as a JV between two world leaders - one, a global giant in the derivatives space and second, a world leader in financial research and analytics. The new company is being formed by merging two entities, both of which are highly profitable companies with a combined...

  • Product Marketing Specialist

    6 months ago

    Gurugram, India Intract Full time

    Role DescriptionIntract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies...

  • Product Marketing Specialist

    6 months ago

    Gurugram, India Intract Full time

    Role DescriptionIntract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies...

  • Product Marketing Specialist

    3 months ago

    gurugram, India Intract Full time

    Role DescriptionIntract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies...

  • Product Marketing Specialist

    6 months ago

    gurugram, India Intract Full time

    Role Description Intract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies...

  • Product Marketing Specialist

    3 months ago

    gurugram, India Intract Full time

    Role Description Intract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies...

  • Product Compliance

    6 months ago

    Gurugram, Haryana, India EDGE Executive Search Full time

    The Company Our Client is a world leader in imaging technologies and they are now expanding into the Indian market with a full range of industry-leading products. It is a well-known larger technology focused product Organisation. - The Job **Education**:Bachelor’s degree / Diploma in Engineering or a related technical field. Master’s degree...

  • Product Executive

    3 months ago

    Gurugram, Haryana, India Ethics Group Of Companies Full time

    We are hiring for the role of **Product Executive** from the following background: **Skincare Products Range** **Ayurvedic Products Range** **OTC/Health Wellness Products Range** **Experience : 1 years - 3 years** **Working Hours : 5.5 Days** **Roles & Responsibilities**: **Market Research**:Conduct comprehensive market research to identify emerging...

  • Field Product Marketing

    8 months ago

    Gurugram, Haryana, India Microsoft Full time

    For a given product or solution area, activates and drives area leadership and stakeholders to foster short - and long-range growth and claim market share. Delivers impact as a product spokesperson/evangelist, leveraging product knowledge and technical expertise to position the value proposition and tailor messaging to a variety of key internal and external...

  • Product Marketing Manager

    3 months ago

    gurugram, India Axtria - Ingenious Insights Full time

    Position Summary:Are you passionate about product marketing and B2B technology? Do you thrive in a fast-paced environment where you can make a real impact? If so, we want you to be a key player in our dynamic and growing Product Marketing team! We are seeking a driven and entrepreneurial Senior Product Marketing Manager to join our fast-growing...