Product Marketing Specialist
2 weeks ago
Role Description
Intract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies that leverage product-led growth methodologies to acquire, activate, and retain B2B customers.
Key Responsibilities:
- Strategy Development: Collaborate with the marketing and product teams to develop comprehensive B2B PLG marketing strategies aligned with business objectives and target market segments.
- Customer Segmentation: Conduct research to identify and understand key B2B customer segments, their pain points, and preferences to tailor marketing initiatives effectively.
- Product-Led Onboarding: Design and optimize product-led onboarding experiences for B2B customers, leveraging self-service resources, tutorials, and in-product guides to drive activation and adoption.
- User Acquisition: Implement innovative tactics to drive inbound lead generation, including content marketing, SEO, paid advertising, and referral programs, with a focus on leveraging product-led growth principles.
- Conversion Optimization: Continuously analyze and optimize conversion funnels, user flows, and touchpoints to improve conversion rates and drive scalable growth.
- Retention Strategies: Develop and execute retention strategies to increase customer lifetime value (CLV), reduce churn, and drive upsell and cross-sell opportunities through personalised communications and engagement initiatives.
- Performance Tracking: Establish key performance indicators (KPIs) and metrics to track the effectiveness of B2B PLG marketing initiatives, and provide regular reporting and insights to stakeholders.
- Market Research: Stay informed about industry trends, competitive landscape, and emerging technologies in the Web3 space, and translate insights into actionable recommendations for the team.
Requirements:
- Minimum 2 years experience in B2B SAAS marketing, preferably in a high-growth startup or technology company.
- Strong understanding of product-led growth principles and methodologies.
- Proficiency in marketing automation tools, analytics platforms, and CRM systems.
- Excellent communication skills with the ability to articulate complex concepts effectively.
- Data-driven mindset with a track record of driving measurable results and ROI.
- Passion for the web3 ecosystem.
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