Field Product Marketing

8 months ago

Gurugram Haryana, India Microsoft Full time

For a given product or solution area, activates and drives area leadership and stakeholders to foster short
- and long-range growth and claim market share. Delivers impact as a product spokesperson/evangelist, leveraging product knowledge and technical expertise to position the value proposition and tailor messaging to a variety of key internal and external audiences. Develops, plans, and lands go-to-market strategy and partners with the business (e.g., Central Marketing Organization, One Commercial Partner, sales organizations) to drive execution. Ensures field communities have the leadership and enablement needed to run the business locally. Orchestrates a rhythm of the business that enables ongoing measurement of key performance indicators against revenue and scorecard targets and captures customer and partner insights. Acts as the primary voice of the field into corporate teams. May execute demand planning or capacity management activities.

**Responsibilities**:
Product Advocacy

Business Management
- Develops and executes business strategy and tracks the efficacy of plans across the business to drive sustainable growth within and beyond the boundaries of the fiscal year. Accepts accountability for revenue, scorecard metrics, and key performance indicators (KPIs) for the business. Identifies strategic priorities and drives alignment across the business to enable the team/stakeholders to deliver against priorities. Partners with relevant senior leadership team(s) to ensure alignment with area/subsidiary goals and drive business priorities (either end to end or within the context of a business). Actively leads and engages with all stakeholders across the area/subsidiary for One Microsoft orchestration. Defines and leads the execution of rhythm of the business cadence and metrics to gather feedback and enable field performance. Leads regular cadence of connections

with corporate (e.g., global sales, marketing, and operations [GSMO], the business group, engineering) to execute strategic planning. Acts as the primary representative from the field, sharing insights back to the business (e.g., business group, finance, engineering teams) on execution, performance, and trends within the area/subsidiary, and anticipates changing priorities. Consolidates insights to succinctly summarize the business for senior leadership. Utilizes insights on key aspects of the business and rigor of execution to drive business performance in the field, and contributes to the development of programs and tools to drive sales and marketing performance within or across areas/subsidiaries. Drives results and impact without significant support.

Go-to-Market (GTM) Strategy, Planning, and Delivery
- Leads definition and orchestration of strategic go-to-market (GTM) plans across the business. Develops plans inclusive of marketing, field, consulting, customer success, and partner functions that support a One Microsoft approach to overall business strategy and execution. Partners with one commercial partner (OCP) to guide the development and execution of programs to recruit and enable partners to achieve target capacity and quality. Works collaboratively with internal partners to understand goals and metrics, and considers strategic cross-product/aggregate business metrics to develop and track the appropriate key performance indicators (KPIs) and scorecard metrics in order to understand performance, drive insights, and lead corrective measures to adapt GTM delivery. Orchestrates a rhythm of the business (ROB) that enables ongoing measurement of KPIs against revenue and scorecard targets. Aligns and monitors investment impact and growth opportunities across partners. Builds and lands growth plans. In partnership with the finance organization, develops competitive strategies to drive target market share gains. Leads a complex stakeholder map to drive the local product marketing growth strategy. Drives impact through correction of error initiatives where required, landed in partnership with the sales segments and broader area/subsidiary. Leads and orchestrates functional teams in understanding and executing market strategy and customer segmentation strategy plans. Assesses and prioritizes impact over activity.

Field Enablement
- Ensures Business Group (BG) Leads and field communities have the leadership and enablement needed to run the business locally. Serves as the primary orchestrator between the corporate and the field, and ensures field and corporate leadership are aligned on business results and actions to take. Defines the advisory/direction roles for BG Leads in the field. Provides thought leadership and ensures BG Leads and/or subsidiary Product Marketing Managers (PMMs)

can equip channels and sellers with the knowledge and resources to sell. Strategically activates the partner ecosystem to enable and drive results. Identifies failure points and orchestrates resources to mitigate.

Business Development
- Drives area/subsidiary lea

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