Product Marketing Specialist

3 months ago

gurugram, India Intract Full time

Role Description

Intract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies that leverage product-led growth methodologies to acquire, activate, and retain B2B customers.


Key Responsibilities :

  • Strategy Development : Collaborate with the marketing and product teams to develop comprehensive B2B PLG marketing strategies aligned with business objectives and target market segments.
  • Customer Segmentation : Conduct research to identify and understand key B2B customer segments, their pain points, and preferences to tailor marketing initiatives effectively.
  • Product-Led Onboarding : Design and optimize product-led onboarding experiences for B2B customers, leveraging self-service resources, tutorials, and in-product guides to drive activation and adoption.
  • User Acquisition : Implement innovative tactics to drive inbound lead generation, including content marketing, SEO, paid advertising, and referral programs, with a focus on leveraging product-led growth principles.
  • Conversion Optimization : Continuously analyze and optimize conversion funnels, user flows, and touchpoints to improve conversion rates and drive scalable growth.
  • Retention Strategies : Develop and execute retention strategies to increase customer lifetime value (CLV), reduce churn, and drive upsell and cross-sell opportunities through personalised communications and engagement initiatives.
  • Performance Tracking : Establish key performance indicators (KPIs) and metrics to track the effectiveness of B2B PLG marketing initiatives, and provide regular reporting and insights to stakeholders.
  • Market Research : Stay informed about industry trends, competitive landscape, and emerging technologies in the Web3 space, and translate insights into actionable recommendations for the team.


Requirements:

  • Minimum 2 years experience in B2B SAAS marketing, preferably in a high-growth startup or technology company.
  • Strong understanding of product-led growth principles and methodologies.
  • Proficiency in marketing automation tools, analytics platforms, and CRM systems.
  • Excellent communication skills with the ability to articulate complex concepts effectively.
  • Data-driven mindset with a track record of driving measurable results and ROI.
  • Passion for the web3 ecosystem.

  • Marketing Content Specialist

    3 weeks ago

    Gurugram, India Option 8 Content & Marketing Solutions Full time

    Company Description Option 8 (O8) is a content-driven organisation focused on revolutionising how brand stories are told in India. Through engaging narratives, cutting-edge digital media, and immersive experiences, O8 creates impactful content that connects with athletes, fans, and stakeholders Role Description This is a full-time hybrid role for a...

  • Marketing Content Specialist

    3 weeks ago

    Gurugram, India Option 8 Content & Marketing Solutions Full time

    Company DescriptionOption 8 (O8) is a content-driven organisation focused on revolutionising how brand stories are told in India. Through engaging narratives, cutting-edge digital media, and immersive experiences, O8 creates impactful content that connects with athletes, fans, and stakeholdersRole DescriptionThis is a full-time hybrid role for a Marketing...

  • Senior Product Manager

    2 weeks ago

    Gurugram, India Product Space Full time

    This is the requirement with one of the company in our connections. Minimum Product Experience Required 5 years.Location: GurgaonOverviewAs a Product Manager, you will be responsible for the development and management of our product(s) throughout their lifecycle. You will work closely with cross-functional teams including engineering, design and marketing to...

  • Senior Product Manager

    2 weeks ago

    Gurugram, India Product Space Full time

    This is the requirement with one of the company in our connections. Minimum Product Experience Required 5 years.Location: GurgaonOverviewAs a Product Manager, you will be responsible for the development and management of our product(s) throughout their lifecycle. You will work closely with cross-functional teams including engineering, design and marketing to...

  • Option 8 Content

    3 weeks ago

    gurugram, India Option 8 Content & Marketing Solutions Full time

    Company DescriptionOption 8 (O8) is a content-driven organisation focused on revolutionising how brand stories are told in India. Through engaging narratives, cutting-edge digital media, and immersive experiences, O8 creates impactful content that connects with athletes, fans, and stakeholdersRole DescriptionThis is a full-time hybrid role for a Marketing...

  • Product Marketing Specialist

    3 months ago

    gurugram, India Intract Full time

    Role DescriptionIntract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies...

  • Product Marketing Specialist

    6 months ago

    gurugram, India Intract Full time

    Role Description Intract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies...

  • Product Marketing Specialist

    6 months ago

    Gurugram, India Intract Full time

    Role DescriptionIntract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies...

  • Product Marketing Specialist

    6 months ago

    Gurugram, India Intract Full time

    Role DescriptionIntract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies...

  • YouTube Marketing Specialist

    4 weeks ago

    Gurugram, India Protein World Full time

    Job Title: YouTube Marketing Specialist Location: Gurgaon, India Company: Protein World About Protein World: Protein World is a global leader in health and wellness, empowering individuals to achieve their best selves through innovative products. As we expand our presence in the digital space, we’re looking for a passionate and creative YouTube Marketing...

  • YouTube Marketing Specialist

    4 weeks ago

    Gurugram, India Protein World Full time

    Job Title: YouTube Marketing SpecialistLocation: Gurgaon, IndiaCompany: Protein WorldAbout Protein World:Protein World is a global leader in health and wellness, empowering individuals to achieve their best selves through innovative products. As we expand our presence in the digital space, we’re looking for a passionate and creative YouTube Marketing...

  • YouTube Marketing Specialist

    4 weeks ago

    Gurugram, India Protein World Full time

    Job Title: YouTube Marketing SpecialistLocation: Gurgaon, IndiaCompany: Protein WorldAbout Protein World:Protein World is a global leader in health and wellness, empowering individuals to achieve their best selves through innovative products. As we expand our presence in the digital space, we’re looking for a passionate and creative YouTube Marketing...

  • Digital Marketing Specialist

    2 weeks ago

    Gurugram, India LUTYENS REALTORS Full time

    Seeking a digital marketing specialist for online real estate lead generation through platforms like google & social media (Facebook, Instagram, etc.) If you live and breathe digital marketing, we want to talk to you. We are looking for such specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

  • Influencer Marketing Specialist

    2 weeks ago

    Gurugram, India Vavo Digital | Influencer Marketing Full time

    Company:- Vavo Digital Website:- Experience:- 4 Years+ Position Overview: We are seeking a dynamic and experienced individual to join our team as a Team Lead in Client Servicing, with a focus on influencer marketing. The ideal candidate will have a proven track record of successfully managing client relationships, executing influencer marketing campaigns,...

  • Social Media Marketing Specialist

    2 weeks ago

    Gurugram, India Emori Full time

    Company DescriptionEmori is an online store based in Gurugram, offering real Gold & lab Diamond jewellery that is affordable and eco-friendly. The products are 100% certified through IGI/SGL laboratories and BIS hallmarked, with a 30-day free return and Lifetime exchange policy. Emori believes in making luxury accessible for everyday wear, reflecting your...

  • Social Media Marketing Specialist

    2 weeks ago

    Gurugram, India Emori Full time

    Company DescriptionEmori is an online store based in Gurugram, offering real Gold & lab Diamond jewellery that is affordable and eco-friendly. The products are 100% certified through IGI/SGL laboratories and BIS hallmarked, with a 30-day free return and Lifetime exchange policy. Emori believes in making luxury accessible for everyday wear, reflecting your...

  • Growth Marketing Specialist

    1 month ago

    gurugram, India Fretron Full time

    Growth Marketing SpecialistAbout FretronFretron is India's leading cloud-based collaborativeTransport Management System (TMS) . Since 2017, we've been revolutionizing the freight industry by digitizing logistics operations!Founded by ISB and IIT alumni with over 25 years of experience in transforming logistics, we're a pioneeringB2B SaaS platformdedicated to...

  • OPPO - Product Marketing Specialist

    1 week ago

    Gurugram, India OPPO Full time

    Role & responsibilities:- Marketing Strategy: Assist in the development and implementation of marketing strategies to promote OPPO products and enhance brand awareness.- Campaign Execution: Work closely with cross-functional teams to execute marketing campaigns, including planning, coordination, and monitoring of campaign performance.- Market Research:...

  • Product Marketer

    1 month ago

    Gurugram, India DotPe Full time

    About the Organization : DotPe is the only Indian platform to have successfully penetrated the entire landscape of offline-to-online commerce, from merchants in rural pockets of India to FnB mega players. Headquartered in Gurgaon, DotPe was founded in March 2020, and within a span of 2 years, the company has empowered 8 Mn+ merchants across various...

  • Product Marketer

    4 weeks ago

    Gurugram, India DotPe Full time

    About the Organization :DotPe is the only Indian platform to have successfully penetrated the entire landscape of offline-to-online commerce, from merchants in rural pockets of India to FnB mega players. Headquartered in Gurgaon, DotPe was founded in March 2020, and within a span of 2 years, the company has empowered 8 Mn+ merchants across various categories...