YouTube Marketing Specialist

1 week ago

Gurugram, India Protein World Full time

Job Title: YouTube Marketing Specialist

Location: Gurgaon, India

Company: Protein World


About Protein World:


Protein World is a global leader in health and wellness, empowering individuals to achieve their best selves through innovative products. As we expand our presence in the digital space, we’re looking for a passionate and creative YouTube Marketing Specialist to help drive our brand’s growth on the world’s largest video platform.


Role Overview:


As a YouTube Marketing Specialist, you’ll be responsible for developing and executing strategies to enhance Protein World’s presence on YouTube. You’ll work on both India-specific and global campaigns, leveraging the platform to promote new products, bundles, and brand awareness. This role requires a deep understanding of YouTube as a platform, its algorithm, and its creators.


Key Responsibilities:


1. Strategy & Planning:

• Develop and implement YouTube marketing strategies that align with Protein World’s brand and product goals.

• Identify target audiences and create plans to engage them effectively through video content.

2. Content Development & Collaboration:

• Collaborate with content creators, influencers, and YouTubers to promote Protein World products and bundles.

• Work with the internal creative team to produce engaging video content, including product launches, tutorials, and lifestyle content.

3. Campaign Management:

• Manage YouTube ad campaigns (e.g., TrueView, bumper ads, discovery ads) to maximize reach and ROI.

• Optimize video titles, descriptions, tags, and thumbnails for SEO and audience engagement.

4. Community Engagement:

• Monitor and manage audience interactions on the channel, ensuring a strong and positive community presence.

• Respond to comments and engage with viewers to build a loyal subscriber base.

5. Analytics & Optimization:

• Track and analyze channel performance using tools like YouTube Analytics and Google Ads.

• Use data insights to refine strategies, improve video performance, and boost audience engagement.

6. Influencer & Partnership Management:

• Build relationships with YouTube influencers who align with Protein World’s brand ethos.

• Negotiate and manage partnerships with creators to promote products effectively.


Qualifications & Skills:


• Experience:

• 3+ years of experience in YouTube marketing, content creation, or digital marketing.

• Proven track record of growing YouTube channels or managing successful YouTube campaigns.

• Skills:

• Deep understanding of YouTube’s algorithm, SEO, and advertising formats.

• Strong knowledge of content trends, audience behavior, and platform best practices.

• Excellent project management and organizational skills.

• Analytical mindset with proficiency in YouTube Analytics, Google Ads, or similar tools.

• Personal Attributes:

• Passion for health, fitness, and wellness.

• Creative thinker with the ability to generate compelling content ideas.

• Highly collaborative and adept at building relationships with influencers and creators.

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