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Product Marketing Specialist

4 months ago

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Role Description

Intract is seeking a talented and innovative B2B Product-Led Growth (PLG) Marketer to join our dynamic team. As a B2B PLG Marketer at Intract, you will play a crucial role in driving the growth and adoption of our Web3 solutions among businesses. You will work closely with cross-functional teams to develop and execute marketing strategies that leverage product-led growth methodologies to acquire, activate, and retain B2B customers.


Key Responsibilities:

  • Strategy Development: Collaborate with the marketing and product teams to develop comprehensive B2B PLG marketing strategies aligned with business objectives and target market segments.
  • Customer Segmentation: Conduct research to identify and understand key B2B customer segments, their pain points, and preferences to tailor marketing initiatives effectively.
  • Product-Led Onboarding: Design and optimize product-led onboarding experiences for B2B customers, leveraging self-service resources, tutorials, and in-product guides to drive activation and adoption.
  • User Acquisition: Implement innovative tactics to drive inbound lead generation, including content marketing, SEO, paid advertising, and referral programs, with a focus on leveraging product-led growth principles.
  • Conversion Optimization: Continuously analyze and optimize conversion funnels, user flows, and touchpoints to improve conversion rates and drive scalable growth.
  • Retention Strategies: Develop and execute retention strategies to increase customer lifetime value (CLV), reduce churn, and drive upsell and cross-sell opportunities through personalised communications and engagement initiatives.
  • Performance Tracking: Establish key performance indicators (KPIs) and metrics to track the effectiveness of B2B PLG marketing initiatives, and provide regular reporting and insights to stakeholders.
  • Market Research: Stay informed about industry trends, competitive landscape, and emerging technologies in the Web3 space, and translate insights into actionable recommendations for the team.


Requirements:

  • Minimum 2 years experience in B2B SAAS marketing, preferably in a high-growth startup or technology company.
  • Strong understanding of product-led growth principles and methodologies.
  • Proficiency in marketing automation tools, analytics platforms, and CRM systems.
  • Excellent communication skills with the ability to articulate complex concepts effectively.
  • Data-driven mindset with a track record of driving measurable results and ROI.
  • Passion for the web3 ecosystem.