Product Marketing Executive
1 month ago
Role & Responsibilities (KRAs)
- Develop and execute lifecycle marketing campaigns by identifying customer segments and key messages.
- Plan and execute the GTM strategy for new games/features for existing users
- Generate insights to create product marketing interventions that enhance feature visibility and address business challenges.
- Plan and implement complex lifecycle journeys via multiple channels such as Push, Whatsapp and Plotline
- Managing the in-app communication across features and user lifecycle
Preferred Qualifications:
- Should have deep experience with Lifecycle management tools- Clever Tap/ Moengage/Plotline/Gupshup
- Must have a good understanding of data analysis and A/B testing methods
- Good hold on copywriting & attention to detail
- Conceptual understanding of product marketing & its different elements
- Should be able to take initiative and drive things independently
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