Motadata - Product Marketer - SaaS

4 days ago


Ahmedabad, India Motadata Full time

About MotadataMotadata is a leading IT monitoring and management software company dedicated to transforming how enterprises manage their IT operations. Since inception, we have been bootstrapped and built a powerful product suite that empowers businesses to extract valuable insights from complex IT ecosystems. Our solutions provide unified observability, IT service management, and data-driven intelligence that help organizations optimize infrastructure performance and make informed decisions.Role OverviewWe are seeking an experienced Product Marketer to drive product positioning, go-to-market strategies, and sales enablement for our flagship platforms Motadata Unified Observability & ServiceOps. The ideal candidate will be a strategic storyteller who can shape narratives, craft impactful content, and enable our sales teams to succeed in a competitive SaaS landscape.Key Responsibilities- Define product positioning and messaging based on customer insights, competitive analysis, and market trends.- Develop and execute go-to-market (GTM) strategies for new launches, product updates, and feature rollouts.- Create compelling sales collateral including brochures, playbooks, battlecards, and presentations.- Partner with sales, product management, and customer success teams to drive alignment and enablement.- Collaborate with content, digital, and performance marketing teams on product-led campaigns.- Conduct market and customer research to uncover opportunities and refine product messaging.- Manage and optimize customer-facing content across website, datasheets, and digital assets.- Track, analyze, and report product marketing KPIs (e.g., adoption, engagement, feedback 6-9 years of experience in B2B SaaS or IT product marketing.- Strong expertise in go-to-market strategy, product positioning, and sales enablement.- Proficiency with marketing and collaboration tools (e.g., HubSpot, Salesforce, Notion, Loom, Figma).- Excellent communication, storytelling, and presentation skills.- Strong project management capabilities with experience handling multiple launches.- Analytical mindset with the ability to derive insights from market research and customer feedback. (ref:iimjobs.com)



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