AssetPlus - Generalist - Growth & Strategy/Strategic Initiatives

4 weeks ago

Chennai, India AssetPlus Full time

the job:Role Overview:Were looking for a sharp, high-agency generalist to join the Strategic Initiatives team - a fast-moving vertical focused on designing and running 01 experiments that unlock new growth vectors across AssetPlus.This role demands a mix of structured execution, marketing intuition, and creative problem-solving.Youll work directly on short-term pilots and long-term bets that sit outside the day-to-day BAU, often in ambiguous, greenfield zones.Key Responsibilities:01 Experiment Design & Execution:- Take early-stage ideas and convert them into testable pilots.- Define hypotheses, design test mechanics, set metrics, and execute fast loops with learnings documented.Project Management Across Stakeholders:- Own timelines, resource planning, progress tracking, and stakeholder coordination across multiple projects often spanning marketing, ops, product, training, or external partners.Marketing Integration & Execution:- Bring deep familiarity with marketing funnels, creatives, messaging, and digital + offline execution.- Collaborate with the marketing team or directly manage campaigns for specific initiatives.Creative Problem Solving & Rapid Prototyping:- Apply first-principles thinking to solve unclear problems.- Be comfortable iterating with imperfect data, ambiguous mandates, or non-standard tools.Performance Tracking & Learning Loops:- Set up dashboards, feedback systems, or cohort-level tracking where needed.- Extract insights, run retros, and build internal documentation/playbooks from each pilot.Cross-Functional Orchestration:- Navigate across functions from briefing designers to aligning ops, coordinating with external advisors, and looping in founders when needed.- Youll act as the glue across diverse contributors.Bias for Action & End-to-End Ownership:- This isnt a hand-off role.- Youll scope the pilot, write the first doc, get the first 20 calls done if needed, and ensure the last mile is closed.- You default to build mode without waiting for 36 years of experience in a startup or high-growth environment, ideally in a cross-functional or generalist role- Strong marketing literacy - performance channels, campaign mechanics, messaging, and positioning- Proven project management skills with the ability to juggle multiple threads and stakeholders- High comfort with ambiguity, speed, and unstructured problem spaces- Excellent written and verbal communication - able to brief, persuade, and synthesize well- Bonus if youve worked on scale initiatives, go-to-market pilots, or strategic partnerships (ref:iimjobs.com)

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