AssetPlus - Brand Director

2 days ago

Chennai, India AssetPlus Full time

We are seeking a visionary Brand Director to lead and elevate the AssetPlus brand across all initiatives, including AssetPlus Academy, Investor and Insurance Saathi. This role goes beyond design or communications - it requires building a cohesive brand system, ensuring every touchpoint reflects Integrity, Growth, and Excellence, and translating branding efforts into measurable business and trust outcomes.The Brand Director will own brand strategy, creative direction, campaign storytelling, and brand health measurement while working closely with marketing, partnerships, PR, and product teams. This is a leadership role for someone who thrives at the intersection of strategy, creativity, and execution.Key Responsibilities1. Brand Strategy & Architecture- Define and maintain the brand architecture for AssetPlus and sub-brands - Establish positioning frameworks to differentiate AssetPlus while ensuring coherence across initiatives.- Develop brand playbooks and guidelines for messaging, tone, and identity.2. Creative Direction & Visual Identity- Lead visual identity design across all digital and offline touchpoints.- Build and manage brand asset libraries (logos, templates, campaign kits) for scalability.- Oversee creative campaigns ensuring they are distinctive, consistent, and aligned with brand ethos.3. Integrated Campaigns & Storytelling- Conceptualize and execute high-impact brand campaigns (digital, offline, PR-driven).- Build storytelling strategies around key launches, partnerships, and Big Bets.- Own content and creative calendars, ensuring brand consistency across platforms.4. Internal Brand Culture- Embed brand values internally through communication, training, and culture-building.- Ensure all teams, from business acquisition to partnerships, reflect brand ethos in interactions.5. PR & Media Alignment- Work with PR and leadership teams to synchronize media presence with brand strategy.- Build brand kits, media kits, and narrative frameworks for external communication.- Position leadership as thought leaders in MFD growth and investor education.6. Digital Brand Experience- Audit and optimize digital touchpoints (websites, ads, CRM flows, social media) for a unified brand experience.- Partner with product and growth teams to ensure brand consistency across user journeys.7. Measurement & Brand Health- Define and track brand health KPIs (recall, sentiment, share of voice, NPS).- Create brand dashboards linking brand-building to acquisition, retention, and engagement metrics.- Report insights regularly to leadership and use them to refine campaigns.8. Support for Strategic Initiatives- Develop rapid brand frameworks for new pilots, experiments, and 0-1 initiatives.- Ensure every experiment contributes to the larger AssetPlus brand story.Ideal Candidate Profile- 10+ years in brand management/strategy, preferably in fintech, SaaS, or high-growth consumer businesses.- Strong mix of strategic thinking and creative instinct, with a portfolio of impactful campaigns.- Experience leading cross-functional teams and agency partners.- Comfortable with data-driven brand measurement and linking brand efforts to business impact.- Passion for education, financial inclusion, and ecosystem building is a strong plus. (ref:iimjobs.com)

  • Creative Director

    5 days ago

    Chennai, Tamil Nadu, India Toonbrains studios Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Company DescriptionWe suggest you enter details hereRole DescriptionThis is a full-time on-site role for a Creative Director located in Chennai. The Creative Director will be responsible for overseeing and guiding the creative vision and strategy of the studio. The day-to-day tasks include providing creative direction, developing and executing creative...

  • Creative Director

    4 weeks ago

    Chennai, India Toonbrains studios Full time

    Company Description We suggest you enter details here Role Description This is a full-time on-site role located in Chennai for a Creative Director. The Creative Director will be responsible for leading and managing the creative team, developing and executing creative strategies, overseeing branding initiatives, and maintaining high standards in art...

  • Cinematographer (Director of Photography)

    4 weeks ago

    Chennai, India Adwants Full time

    The Role: We are seeking a visionary Cinematographer (Director of Photography) to join our in-house production team. You are more than a technician; you are a visual storyteller who understands how to sell a product, evoke an emotion, and build a brand world through the lens. You will be the creative force behind the look and feel of our commercial spots,...

  • Juniper Hotels

    1 week ago

    Chennai, India Hyatt Full time

    Park Hyatt ChennaiPosition: Director of Sales & will be responsible for the efficient management and strategic direction of the Sales & Marketing division in alignment with Hyatt Internationals corporate strategies and brand standards, while ensuring the highest levels of employee, guest, and owner satisfaction. The role involves providing strong leadership...

  • Assistant Director with editing skills

    2 weeks ago

    Chennai, Tamil Nadu, India Hyper bridge Enterprise Consulting pvt ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Assistant Director (with Editing Skills)Position: Assistant Director – Video & Content ProductionLocation: [Chennai / On-site]Employment Type: Full-timeAbout the RoleWe are seeking a dynamic Assistant Director with strong video editing skills to support our production team. This role combines the responsibilities of assisting the Director during shoots...

  • Creative Director

    4 weeks ago

    Chennai, India Insight hcm Full time

    Job Summary: We are seeking a highly creative and strategic Creative Director with 5+ years of proven experience in leading design, branding, and marketing initiatives. The ideal candidate will be responsible for shaping the visual identity, developing compelling campaigns, and ensuring brand consistency across all platforms. This role requires a visionary...

  • Amura - Creative Director

    3 weeks ago

    Chennai, India Amura Health Full time

    Amura's Vision: We believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is important to each one of us. Billions of healthier brains, sitting in healthier bodies, can take up more complex problems that defy...

  • Operations Executive

    2 days ago

    Nanganallur, Chennai, Tamil Nadu, India BM Cosmetic Clinic & Hospital's FIA Academy Full time

    **Job Title**: Operations & Coordination Executive - Branding, Events & Clinics **Location**: Chennai (mandatory, on-site role) **Type**: Full-time **Experience Required**: 2-4 years **Salary Range**: ₹25,000 to ₹35,000/month **Joining**: Immediate preferred **About the Role** We are hiring a **smart, agile, and highly organized Operations &...

  • Creative Director

    2 weeks ago

    Chennai, India Demos Project Pvt Ltd. Full time

    Job Title : Creative Director Department : Creative Unit Location : Chennai Employment Type : Full-time (Campaign Contract) Role Overview At Demos Project , we are seeking a Creative Director with exceptional leadership, execution, and strategic vision to drive the entire creative team responsible for a high-impact digital political...

  • Creative Director

    2 weeks ago

    Chennai, India Demos Project Pvt Ltd. Full time

    Job Title : Creative Director Department : Creative Unit Location : Chennai Employment Type : Full-time (Campaign Contract) Role Overview At Demos Project , we are seeking a Creative Director with exceptional leadership, execution, and strategic vision to drive the entire creative team responsible for a high-impact digital political communication campaign...