Specialist – Cluster Marketing Activation

Purpose:  Lead cluster brand promotional material planning and sourcing management, support on time delivery of the promotional inputs thereby increasing standards of execution and attaining effective economies of scale fulfilling the organizational intent of on time in full delivery of inputs to field force and good satisfaction scores.

Objective:  Achieve economies of scale/ planning with ideal lead time to SCM / adherence to Marketing Code and compliance norms / provide novel and innovative reminders at optimised cost to enable marketing promotion of GG India brands

Responsibilities:

• Marketing Input Demand Consolidation:  Drive promo brand planning for the cluster and finalise input distribution plan for doctors at least 60 days ahead of execution through proper planning and influencing all the stakeholders.
• Finding Innovative brand reminders:  Continuous scouting for new source/ vendors - cultivate and manage relationships to bring in novel, better quality and meaningful inputs
• Creation of standardized catalogue:  Identify common brand reminder inputs (in line with marketing code of conduct), create standardisation and catalogues. Identify promising vendors and negotiate to optimise costs along with SCM  
• Marketing Inputs S&OP and Deviation Management:  Steer monthly Marketing S&OP to ensure compliance to brand plan/ input calendar.
• Collaboration with SCM Team:  Providing appropriate lead time and guidance in terms of user specs to SCM team for procuring brand inputs ensuring timely deliveries; deliver continuous quality and cost improvement as well as develop supplier enabled innovations.
• Financial Impact Analysis:  Continuous analysis of financial impact, savings by leveraging economies of scale and significant drop of unit cost per inputs through multiple savings measures.
• Quality Checks: Ensuring quality checks at the level of sampling and dispatch through regular audits
• Minimize Inventory: Work along with marketing teams to minimize inventory of promo materials at GDC
• Vendor Expo Visits: Visit corporate gifting expos in various cities to discover and onboard new OEMs
• Capability Building Projects: Steer independent projects which would help Saral become a center of operational excellence.
• Stakeholders Feedback & Continuous Improvement Measures:  Run regular stakeholder feedback analysis to understand the perspective of marketing and sales team on the quality, novelty, impact, timeliness of inputs receipt and implement continuous improvement measures based on the same

Education & Experience:  6-8 years of experience in marketing/project management roles in pharma industry; Management degree is preferred

Operating network:

Internal:  Peer Cluster Marketing Activation Leads, Marketing Operations, Marketing team, Business leadership, SCM, Finance, Compliance, Legal, Medical Affairs

External:  Vendors and Suppliers

Business Understanding:  In-depth understanding of the pharma business, sales and marketing and supply chain processes; Clear understanding of marketing promo inputs and requirements with extensive experience in pharma industry

Technical skills:  Project Management Skills, Demand Planning and Fulfilment, Supplier Relationship Management, Negotiation Skills, Multi-tasking and managing multiple stakeholders, Six Sigma Green/ Black Belt would be an advantage, Good analytical skills and expertise in excel

Behavioural skills:  Collaboration, Performance orientation, Influencing skills, Service mind-set, Stakeholder management, Open-minded and inclusive, Data based decision making,

BSc / MSc / MBA - Who can understand the marketing procurement, Preferably from Product management / Procurement

About the Department: Global Generics India

Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organization with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy, and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations, and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

" Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

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