Specialist – Cluster Marketing Activation

Company Description Dr Reddy s Laboratories Ltd is a leading multinational pharmaceutical company based across global locations Each of our 24 000 plus employees comes to work every day for one collective purpose to accelerate access to affordable and innovative medicines because Good Health Can t Wait We started in 1984 with a modest investment 20 employees and a bold vision Today we have research and development centres manufacturing facilities or a commercial presence in 66 countries For nearly four decades we have stood for access affordability and innovation based on the bedrock of deep science progressive people practices and robust corporate governance As the pharmaceutical industry evolves and undergoes disruption we see an opportunity - to strengthen our core further the next steps and to build the future the new bets The Next and the New is how we aim to continue to be the partner of choice - purpose-driven future-ready and sustainable Our aim is to reach over 1 5 Bn patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy Sustainability for us means operating in a manner that respects people planet and purpose - helping us conserve precious resources serve our patients create value for stakeholders give back to society fulfil our potential and maintain our integrity and transparency Dr Reddy s maintains a work environment free from discrimination and is an equal opportunity employer We are committed to employ nurture all qualified diverse workforce without regard to race colour religion nationality sex age disability status genetics sexual orientation gender expression citizenship or any other characteristic or classification protected by applicable law s of the country we operate in We treasure every talent and recognize merit and diversity in our organization Purpose Lead cluster brand promotional material planning and sourcing management support on time delivery of the promotional inputs thereby increasing standards of execution and attaining effective economies of scale fulfilling the organizational intent of on time in full delivery of inputs to field force and good satisfaction scores Objective Achieve economies of scale planning with ideal lead time to SCM adherence to Marketing Code and compliance norms provide novel and innovative reminders at optimised cost to enable marketing promotion of GG India brands Responsibilities Marketing Input Demand Consolidation Drive promo brand planning for the cluster and finalise input distribution plan for doctors at least 60 days ahead of execution through proper planning and influencing all the stakeholders Finding Innovative brand reminders Continuous scouting for new source vendors - cultivate and manage relationships to bring in novel better quality and meaningful inputs Creation of standardized catalogue Identify common brand reminder inputs in line with marketing code of conduct create standardisation and catalogues Identify promising vendors and negotiate to optimise costs along with SCM Marketing Inputs S OP and Deviation Management Steer monthly Marketing S OP to ensure compliance to brand plan input calendar Collaboration with SCM Team Providing appropriate lead time and guidance in terms of user specs to SCM team for procuring brand inputs ensuring timely deliveries deliver continuous quality and cost improvement as well as develop supplier enabled innovations Financial Impact Analysis Continuous analysis of financial impact savings by leveraging economies of scale and significant drop of unit cost per inputs through multiple savings measures Quality Checks Ensuring quality checks at the level of sampling and dispatch through regular audits Minimize Inventory Work along with marketing teams to minimize inventory of promo materials at GDC Vendor Expo Visits Visit corporate gifting expos in various cities to discover and onboard new OEMs Capability Building Projects Steer independent projects which would help Saral become a center of operational excellence Stakeholders Feedback Continuous Improvement Measures Run regular stakeholder feedback analysis to understand the perspective of marketing and sales team on the quality novelty impact timeliness of inputs receipt and implement continuous improvement measures based on the same Education Experience 6-8 years of experience in marketing project management roles in pharma industry Management degree is preferred Operating network Internal Peer Cluster Marketing Activation Leads Marketing Operations Marketing team Business leadership SCM Finance Compliance Legal Medical Affairs External Vendors and Suppliers Business Understanding In-depth understanding of the pharma business sales and marketing and supply chain processes Clear understanding of marketing promo inputs and requirements with extensive experience in pharma industry Technical skills Project Management Skills Demand Planning and Fulfilment Supplier Relationship Management Negotiation Skills Multi-tasking and managing multiple stakeholders Six Sigma Green Black Belt would be an advantage Good analytical skills and expertise in excel Behavioural skills Collaboration Performance orientation Influencing skills Service mind-set Stakeholder management Open-minded and inclusive Data based decision making Qualifications BSc MSc MBA - Who can understand the marketing procurement Preferably from Product management Procurement Additional Information About the Department Global Generics India Global Generics India business journey began in 1986 In the last three decades we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market IPM as per IQVIA MAT November 2022 Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position IPM in the last four years We are a fast-growing organization with double-digit growth and significant market share in domestic markets Currently we rank among the top 5 in oncology anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas Our focus is on leveraging our digital capabilities collaborations innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market Benefits Offered At Dr Reddy s we actively help to catalyse your career growth and professional development through personalised learning programs The benefits you will enjoy at Dr Reddy s are on par with the best industry standards They include among other things and other essential equipment joining relocation support family support Maternity Paternity benefits learning and development opportunities medical coverage for yourself and your family life coverage for yourself Our Work Culture Ask any employee at Dr Reddy s why they come to work every day and they ll say because Good Health Can t Wait This is our credo as well as the guiding principle behind all our actions We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and we re always attuned to the new and the next to empower people to stay fit And to do this we foster a culture of empathy and dynamism People are at the core of our journey over the last few decades They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic For more details please visit our career website at