Lead - Digital Marketing - B2B Segment

2 weeks ago

Bengaluru, Karnataka, India NetBramha Studios Full time

Growth isnt just about numbersits about building a brand that resonates & a pipeline that converts.

As a Digital Marketing Lead at NetBramha Studios, youll craft & execute high-impact marketing strategies that drive brand awareness, generate qualified leads & accelerate business growth.

From SEO & content to performance marketing & automation, youll own the digital landscape while mentoring a high-performing team.

If you thrive in fast-paced environments, love data-driven decision-making & know how to turn marketing into measurable business impact, this role is for you

Your Purpose to the Team:

- Own entire marketing function, driving global expansion & business growth

- Develop & execute powerful lead generation strategies that attract, engage & convert high-quality prospects

- Develop new markets & generate leads from different countries

- Bridge brand visibility with business growth, ensuring every campaign aligns with strategic goals

- Leverage data & insights to refine marketing initiatives for maximum impact

- Enhance & scale NetBramhas brand presence across digital platforms

- Lead, mentor & inspire a high-performing digital marketing team

- Align marketing efforts with sales & business objectives for tangible results

What Youll Own & Drive:

Strategy & Performance Optimization:

- Develop & implement a data-driven B2B marketing strategy aligned with business objectives

- Own lead generation efforts to attract, engage & convert prospects into high-quality leads.

- Track performance through analytics & KPIs, ensuring campaigns deliver measurable ROI

- Continuously experiment, A/B test & iterate to refine digital marketing effectiveness

Digital & Content Marketing:

- Strengthen NetBramhas brand presence through strategic brand marketing initiatives, ensuring strong visibility & engagement across digital channels

- Create & optimize content marketing strategies that engage & convert prospects

- Drive website traffic with SEO, SEM & organic growth strategies

- Develop & oversee social media strategies across key platforms to grow brand presence, increase engagement & conversions

- Research, identify & target potential leads across multiple platforms including LinkedIn, industry-specific websites, events, tailored email campaigns & professional networks to help the sales team

- Leverage email & CRM marketing, using automation tools to nurture leads effectively

Leadership & Cross-Functional Collaboration:

- Mentor a results-driven digital marketing team, fostering innovation & growth

- Work closely with sales & design teams to develop seamless marketing campaigns

- Present data-backed insight-led strategies to stakeholders & leadership

What Were Looking For:

- 7+ years of experience in B2B digital marketing, with 5+ years leading teams in the service industry

- Proven expertise in lead generation

- Ability to own & drive the entire marketing function, aligning with business objectives

- Strong understanding of SEO, SEM, content marketing & analytics tools

- Hands-on experience with marketing automation, CRM & performance tracking tools

- A strategic thinker who can balance creativity with analytical decision-making

- Excellent communication & stakeholder management skills

(ref:iimjobs.com)

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