
Global B2B Marketing Leader
24 hours ago
Role Overview
Seeking a hands-on marketing leader to build and scale a global B2B marketing engine. This role blends strategy and executiondriving digital demand generation, partner co-marketing, content leadership, and full-funnel growth across key international markets (Europe, North America, India).
Role & responsibilities
Positioning & Messaging
- Define and manage global value propositions and messaging across cloud, mobility, and logistics.
- Ensure consistent, differentiated storytelling across regions and product lines.
Demand Generation & MarTech
- Lead digital-first demand gen campaigns (SEO/SEM, LinkedIn, webinars, video).
- Implement lead scoring, funnel management, and pipeline accountability.
- Introduce and manage MarTech tools (CRM, CDP, automation, analytics).
- Create sales enablement content and training resources.
Partner & Ecosystem Marketing
- Develop co-marketing campaigns with strategic partners (e.g., cloud providers, ISVs).
- Launch scalable partner programs: enablement, reselling, loyalty.
- Promote ecosystem success stories through joint marketing efforts.
Go-to-Market Alignment
- Collaborate with regional GTM teams to tailor marketing by customer segment.
- Run ABM for enterprise accounts; support product-led growth for SMB/ISVs.
- Support customer lifecycle and upsell campaigns.
- Deliver sales readiness assets: decks, animations, product sheets.
Content & Thought Leadership
- Create engaging content: case studies, whitepapers, blogs, videos.
- Position leadership in key industry conversations and events.
- Lead pre- and post-event marketing strategies.
Team & Capability Building
- Build and mentor a global marketing team.
- Promote a fast-paced, test-and-learn culture.
- Drive adoption of AI tools, automation, and modern MarTech.
Qualifications
- MBA in Marketing, Business, or related field.
- 12+ years in B2B marketing leadership (SaaS, cloud, or platform preferred).
- Strong track record in digital demand gen, MarTech, and partner marketing.
- Experience balancing global strategy with local execution.
- Proven cross-functional leadership and stakeholder management.
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