B2B Digital Marketing Specialist

7 hours ago

Bengaluru, Karnataka, India Koda Integrated Marketing Services Full time US$ 90,000 - US$ 1,20,000 per year

Job Title: B2B Digital Marketing Specialist

Location:

Bangalore

Experience:

3-5 years

Employment Type:

Full-time

Candidates who have earlier worked in a B2B marketing agency or SaaS companies should only apply. This role is open to candidates who are already in Bangalore.

Role Overview

We're looking for a performance-driven
B2B Digital Marketer

to lead our demand generation and lead nurturing efforts across digital channels. The ideal candidate should be hands-on with
Google Ads, LinkedIn Ads, AI-driven SEO strategies

, and
HubSpot

and be passionate about building measurable campaigns that drive pipeline and revenue. You should have run campaigns in India, the US, Europe, Southeast Asia, and the Middle East.

Key Responsibilities:

  • Campaign Management:
  • Plan, execute, and optimize paid campaigns across
    Google Ads and LinkedIn Ads

for lead generation.
- Manage paid media budgets with a focus on CPL, CAC, and ROAS
- Own the entire campaign lifecycle: audience targeting, creative input, budgeting, A/B testing, and reporting.
- Have a clear understanding of the tools used to optimise ads.

  • AI-Driven SEO:
  • Develop and implement an
    AI-powered SEO strategy

, including location-wise landing pages, programmatic content, and AI-overview optimization (e.g. ChatGPT visibility).
- Use tools like SurferSEO, Jasper, or similar to generate and optimize content for performance.

  • Marketing Automation & CRM:
  • Manage
    HubSpot/LeadSquared

workflows, email campaigns, and lead nurturing tracks.
- Create and maintain campaign dashboards, lead scoring, and reporting systems.

  • Performance Tracking:
  • Set up and maintain accurate tracking via
    GA4, HubSpot, UTM parameters

, and conversion events.
- Can work out attribution model and understand customer journeys for campaigns.
- Monitor KPIs and provide weekly/monthly insights with recommendations.

  • Collaboration & Strategy:
  • Work closely with sales, design, and content teams to align marketing initiatives.
  • Bring fresh ideas to improve marketing funnels, MQL to SQL conversion, and pipeline acceleration.

To Apply:

Send your resume and 2–3 campaign samples or results you're proud of to

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