Digital Marketing Specialist

As a Digital Marketing Specialist you will be responsible for developing implementing and optimizing comprehensive digital marketing campaigns that enhance our online presence drive engagement and generate quality leads You will manage a variety of channels including website marketing SEO SEM social media management SMM account-based marketing ABM and email marketing Your work will directly contribute to the growth and success of our B2B initiatives Job Responsibilities Digital Strategy Development - Create and execute multi-channel digital marketing strategies tailored for the B2B landscape - Identify target audiences and design customized campaigns that resonate with key market segments Website Marketing SEO SEM - Optimize website content and structure to improve search engine rankings and user experience - Develop and manage SEM campaigns including paid search initiatives to drive targeted traffic and maximize ROI - Monitor and analyze website and campaign performance using tools like Google Analytics and SEMrush driving continuous improvement Account-Based Marketing ABM - Collaborate with the sales team to target high-value accounts with personalized marketing campaigns - Utilize data insights to refine ABM tactics and measure campaign effectiveness Social Media SMM - Develop engaging content and manage social media campaigns across platforms such as LinkedIn Twitter and Facebook - Track campaign performance and adjust strategies to maximize reach and engagement Analytics Reporting - Track key performance metrics across all digital channels - Generate regular performance reports and provide actionable insights to optimize campaigns Collaboration Coordination - Work closely with cross-functional teams including sales product and content to ensure alignment with overall business objectives - Manage relationships with external agencies and vendors to enhance campaign execution Job Requirements Experience - 3-5 years of hands-on experience in digital marketing specifically within a B2B environment for technological products or services especially for overseas markets - Proven success in managing and optimizing multi-channel digital marketing campaigns Technical Skills - Strong understanding of SEO and content optimization techniques - Proven experience with Google Ads and running SEM campaigns for overseas markets - Proficiency with digital analytics tools Google Analytics SEMrush HubSpot etc - Experience with marketing automation platforms and CRM systems - Good understanding and experience with ABM - Ability to execute account-tailored ABM strategies across multiple channels like email and social media Communication Analytical Skills - Excellent written and verbal communication skills - Strong analytical skills with the ability to interpret data and translate insights into actionable strategies - Ability to manage multiple projects simultaneously while meeting deadlines Preferred Qualifications Educational Background - A Bachelor s degree in Marketing Business Engineering or a related field is preferred - A background in engineering is a plus providing an added advantage in understanding technical products and communicating effectively with both technical and non-technical stakeholders Additional Attributes - Creative and strategic thinker with a passion for innovation in digital marketing - Detail-oriented and results-driven with a proactive approach to problem-solving - Adaptable to change and eager to stay current with the latest digital marketing trends and technologies ref updazz com