B2B Content Strategist

3 weeks ago

Bengaluru, Karnataka, India Digital Full time
Job Description

Hire Digital is seeking an experienced B2B Content Strategist to join our team. This position focuses on creating and implementing a strong content strategy that strengthens our brand presence in the B2B tech industry, particularly through LinkedIn and SEO-driven content.

Requirements

RESPONSIBILITIES

- Create a comprehensive B2B content strategy, prioritizing LinkedIn and our content hub to engage technology decision-makers and business leaders
- Conduct thorough keyword research to optimize content for search engines, ensuring maximum visibility and engagement
- Produce and curate high-quality, engaging content tailored to our target audience, enhancing brand authority and driving business objectives
- Perform market research to identify content needs, trends, and opportunities that align with our business goals
- Write and edit persuasive copy across various platforms, including websites, marketing materials, and social media, adhering to brand guidelines
- Review all content assets for clarity, quality, and consistency before submission to clients and stakeholders
- Work closely with internal teams to gather requirements and feedback, ensuring content meets expectations and delivers value
- Analyze content performance metrics to assess effectiveness and inform ongoing and future content strategies

Requirements

- Proven experience in B2B content strategy, project management, and copywriting, specifically within the tech sector
- Strong understanding of SEO best practices and keyword research methods
- Experience in developing and executing content strategies for LinkedIn is an added advantage
- Excellent leadership and collaboration skills, proven ability to manage projects and teams effectively
- Exceptional written and verbal communication skills, with a talent for crafting compelling narratives

Benefits

Benefits include:

- Work from home

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