Content Strategist

Position Content Strategist What You Will Be Doing A Content Strategist is responsible for planning developing and managing content to achieve specific business goals They play a key role in ensuring that content aligns with the brand s voice audience needs and overall marketing strategy Job Summary We are seeking a creative and analytical Content Strategist to join our team The ideal candidate will be responsible for developing and executing content strategies that drive engagement build brand awareness and support business objectives across all channels email performance marketing website and all other channels You will collaborate with cross-functional teams to create compelling high-quality content that resonates with our target audience and delivers measurable results Key Responsibilities 1 Content Strategy Development Develop and implement a comprehensive content strategy aligned with business goals and audience needs Conduct research to understand target audiences industry trends and competitive landscape Define content goals KPIs and success metrics 2 Content Creation and Management Plan create and oversee the production of content across various channels email performance marketing website and all other channels formats e g blog posts videos social media email campaigns whitepapers infographics Ensure all content is consistent with the brand voice style and tone Manage editorial calendars to ensure timely delivery of content 3 SEO and Optimization Optimize content for search engines SEO to improve organic visibility and traffic Use analytics tools to track content performance and make data-driven recommendations for improvement 4 Collaboration and Communication Work closely with marketing design and product teams to ensure content aligns with broader campaigns and initiatives Coordinate with external writers designers and agencies as needed 5 Audience Engagement Develop strategies to engage and grow the audience across digital platforms Monitor audience feedback and adjust content strategies accordingly 6 Content Governance Establish guidelines for content creation including tone style and formatting Ensure all content adheres to legal and ethical standards What we are looking for Qualifications Proven experience as a Content Strategist Content Manager or similar role Strong understanding of content marketing principles and best practices Excellent writing editing and storytelling skills Familiarity with SEO keyword research and analytics tools e g Google Analytics SEMrush Experience with content management systems CMS such as WordPress Ability to manage multiple projects and deadlines in a fast-paced environment Strong interpersonal and communication skills Preferred Skills Knowledge of UX UI principles and how content fits into user experience design Experience with social media management and paid advertising campaigns Basic graphic design or video editing skills Familiarity with marketing automation tools e g HubSpot Marketo Key Traits for Success Strategic thinker with a creative mindset Detail-oriented and organized Data-driven approach to decision-making Ability to adapt to changing priorities and industry trends What s In It for You At Arrow we recognize that financial rewards and great benefits are important aspects of an ideal job That is why we offer competitive financial compensation including various compensation plans and a solid benefits package Insurance Bonus Growth Opportunity And more About Arrow Arrow Electronics Inc NYSE ARW Arrow Electronics Inc NYSE ARW an award-winning Fortune 154 and one of Fortune Magazine s Most Admired Companies Arrow guides innovation forward for over 220 000 leading technology manufacturers and service providers With 2024 sales of USD 27 9 billion Arrow develops technology solutions that improve business and daily life Our broad portfolio that spans the entire technology landscape helps customers create make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible Learn more at Our strategic direction of guiding innovation forward is expressed as Five Years Out a way of thinking about the tangible future to bridge the gap between what s possible and the practical technologies to make it happen Learn more at For more job opportunities please visit Location IN-KA-Bangalore India Time Type Full time Job Category Marketing and Communications