Content Strategist
1 day ago
**content brand strategist**
**Location: Bangalore**
**Experience**: 5-8 years in content strategy, brand communication, or editorial leadership
**Role Summary**
We are looking for a strategic and creative **Content Strategist** to lead Aereo’s content initiatives, ensuring brand consistency and audience engagement. This role will oversee the content team, develop high-impact content strategies, and collaborate with cross-functional teams to position Aereo as an industry thought leader.
**Key Responsibilities**:
Develop and execute a **comprehensive content strategy** aligned with business objectives and audience needs.
**Manage and mentor the content team** (writers and graphic designer), ensuring quality output and professional growth.
Oversee the creation of **blogs, case studies, white papers, PR content, social media posts, and website copy.**
Ensure **brand consistency in tone, messaging, and visuals** across all communication channels.
Collaborate with **sales, marketing, and product teams** to create content that supports lead generation and positioning.
Monitor **content performance metrics** and optimize strategies based on data insights.
Stay updated on **industry trends, competitive landscape, and emerging content formats.**
Work with external agencies, PR teams, and freelancers to scale content production when needed.
**Core Traits & Skills**:
**Strategic Thinker & Storyteller** - Ability to craft compelling narratives and align content with business goals.
**Leadership & Team Management** - Experience in guiding and mentoring content teams.
**Data-Driven & SEO-Savvy** - Ability to analyze content performance and optimize for search and engagement.
**Branding & Messaging Expert** - Strong understanding of brand positioning and audience engagement.
**Cross-Functional Collaborator** - Works effectively with sales, marketing, and product teams.
**Ideal Background**:
**5-8 years of experience in content strategy, marketing, or editorial roles.**
**Experience managing a team of content creators, designers, or copywriters.**
**Strong knowledge of SEO, content marketing tools, and analytics platforms.**
**Background in B2B technology, SaaS, geospatial, or drone industry preferred.
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