Content Strategist

2 weeks ago

Bengaluru Karnataka, India Aereo Full time

**content brand strategist**

**Location: Bangalore**

**Experience**: 5-8 years in content strategy, brand communication, or editorial leadership

**Role Summary**

We are looking for a strategic and creative **Content Strategist** to lead Aereo’s content initiatives, ensuring brand consistency and audience engagement. This role will oversee the content team, develop high-impact content strategies, and collaborate with cross-functional teams to position Aereo as an industry thought leader.

**Key Responsibilities**:
Develop and execute a **comprehensive content strategy** aligned with business objectives and audience needs.

**Manage and mentor the content team** (writers and graphic designer), ensuring quality output and professional growth.

Oversee the creation of **blogs, case studies, white papers, PR content, social media posts, and website copy.**

Ensure **brand consistency in tone, messaging, and visuals** across all communication channels.

Collaborate with **sales, marketing, and product teams** to create content that supports lead generation and positioning.

Monitor **content performance metrics** and optimize strategies based on data insights.

Stay updated on **industry trends, competitive landscape, and emerging content formats.**

Work with external agencies, PR teams, and freelancers to scale content production when needed.

**Core Traits & Skills**:
**Strategic Thinker & Storyteller** - Ability to craft compelling narratives and align content with business goals.

**Leadership & Team Management** - Experience in guiding and mentoring content teams.

**Data-Driven & SEO-Savvy** - Ability to analyze content performance and optimize for search and engagement.

**Branding & Messaging Expert** - Strong understanding of brand positioning and audience engagement.

**Cross-Functional Collaborator** - Works effectively with sales, marketing, and product teams.

**Ideal Background**:
**5-8 years of experience in content strategy, marketing, or editorial roles.**

**Experience managing a team of content creators, designers, or copywriters.**

**Strong knowledge of SEO, content marketing tools, and analytics platforms.**

**Background in B2B technology, SaaS, geospatial, or drone industry preferred.

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