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Digital Marketing Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeeDigitalMarketing Full time ₹ 14,10,000 - ₹ 21,95,000
Job Title: Digital Marketing Specialist

We are seeking a skilled and experienced Digital Marketing Specialist to join our team. As a key member of our marketing department, you will play a crucial role in managing and executing digital marketing initiatives that drive brand awareness, lead generation, and customer engagement.


About the Job

This is an exciting opportunity for a motivated and strategic thinker who can help us achieve our business objectives through effective digital marketing practices. If you have a passion for staying up-to-date with the latest digital trends and technologies, we want to hear from you


Key Responsibilities:
  • Develop and implement digital marketing strategies that align with our business goals and target audience needs.
  • Create and curate engaging content across various channels, including social media, email, and website.
  • Analyze campaign performance metrics and provide data-driven insights to inform future marketing decisions.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Requirements:
  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 2-4 years of experience in digital marketing, preferably in a B2B or technology-driven environment.
  • Proven track record of success in developing and implementing digital marketing campaigns that drive results.
  • Strong knowledge of marketing automation tools, analytics platforms, and content management systems.
  • Familiarity with CMS platforms, such as Drupal.
  • Proficiency in HTML, CSS, and JavaScript, with ability to make basic coding edits.
  • Experience with SEO/SEM strategies and tactics to improve organic search rankings and drive website traffic.
  • Excellent analytical skills, with ability to interpret data and identify trends.
  • Strong project management skills, with ability to multitask and prioritize effectively.
  • Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
  • Self-motivated, detail-oriented, and able to work independently with minimal supervision.