Digital Marketing Specialist B2B Lead Generation

2 weeks ago

Bengaluru, Karnataka, India Sree Craft Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role & responsibilities

  • Lead Generation:
  • Generate high-quality B2B leads using LinkedIn Sales Navigator, SalesQL, and other digital tools.
  • Build targeted prospect lists focusing on corporate decision-makers in Bangalore and other metro cities.
  • Execute LinkedIn outreach campaigns with personalized messaging and follow-ups.
  • CRM Management:
  • Use HubSpot CRM to track, nurture, and convert leads through the sales funnel.
  • Maintain clean and organized lead data with regular updates.
  • Campaign Optimization:
  • Analyze outreach performance and optimize campaigns for better ROI.
  • Develop strategies to scale lead generation efforts month-on-month.
  • Collaboration:
  • Work closely with the business development team to align marketing activities with sales goals.
  • Support creation of case studies, presentations, and marketing content to improve conversions.

Preferred candidate profile

  • Proven Experience:
  • 2 - 4 years of hands-on experience in B2B lead generation, especially using LinkedIn Sales Navigator.
  • Demonstrated ability to generate qualified B2B leads per month consistently.
  • Tool Expertise:
  • Strong working knowledge of LinkedIn Sales Navigator, SalesQL (or similar data extraction tools like , ZoomInfo), and HubSpot CRM.
  • Experience with marketing automation tools and outreach campaigns.
  • Industry Background:
  • Candidates from Advertising/Digital Marketing Agencies, IT Services/SaaS companies, or Corporate Interiors/Architecture firms preferred.
  • Understanding of corporate decision-maker personas like Facility Managers, Procurement Heads, Architects, and PMCs is a strong plus.
  • Educational Background:
  • Any graduate BBA, BBM, B.Com, B.Tech, etc.
  • Preferred: MBA in Marketing or Digital Marketing certifications (LinkedIn Marketing, HubSpot, Google, etc.).
  • Core Skills & Competencies:
  • Expertise in data mining, cold outreach, and account-based marketing (ABM) strategies.
  • Excellent written and verbal communication skills for personalized LinkedIn messaging and email campaigns.
  • Strong analytical skills with the ability to track and optimize campaigns using data.
  • Work Approach:
  • Self-motivated, target-driven, and comfortable working in a fast-paced, growth-focused environment.
  • Ability to collaborate with business development and sales teams to align lead generation with revenue goals.

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