Digital Marketing Specialist

1 week ago

Bengaluru, Karnataka, India Cloud Software Solution Full time ₹ 1,80,000 - ₹ 3,60,000 per year

Job Title: Digital Marketing – Paid Ads Specialist

Company: Cloud Software Solution

Experience: 3 to 4 Years

Location: Onsite – Bangalore (Work from Office Only)

Industry: IT Services – Website & Mobile App Development, ERP & CRM Solutions

Job Overview

We are looking for a highly skilled and performance-driven Digital Marketing Executive with 3–4 years of experience in running ROI-focused campaigns on Facebook, Instagram, Google Ads, and LinkedIn. The ideal candidate must have a strong background in B2B lead generation for service-based IT offerings such as Website & Mobile App Development, as well as ERP and CRM solutions.

Key Responsibilities

  • Plan, manage, and optimize paid ad campaigns across:
  • Facebook & Instagram (Meta Ads)
  • Google Ads (Search, Display, Video, and Retargeting)
  • LinkedIn Ads (Sponsored Content, Message Ads, and Lead Gen Forms)
  • Generate high-quality B2B leads from industries including manufacturing, corporate, tech startups, and service-based businesses.
  • Build ad strategies to promote website development, mobile app development, ERP implementation, and CRM solutions.
  • Set up proper campaign tracking through UTM parameters, conversion goals, and remarketing pixels.
  • Analyze campaign performance and improve CTR, CPL, and ROI through A/B testing and funnel optimization.
  • Create campaign briefs and work with content/design teams to produce high-converting creatives and landing pages.
  • Prepare weekly and monthly performance reports using tools like Google Analytics, Meta Events Manager, and LinkedIn Campaign Manager.
  • Stay updated with ad platform changes, bidding strategies, and audience targeting techniques.

Required Skills

  • Proven experience in running successful performance campaigns for IT services (especially web/app development, ERP & CRM services).
  • Hands-on expertise with:
  • Meta Business Suite (Facebook & Instagram)
  • Google Ads (Search, Display, Performance Max, Video)
  • LinkedIn Campaign Manager
  • Strong understanding of B2B targeting, lead generation, remarketing, and conversion tracking.
  • Familiarity with tools such as Google Analytics, Google Tag Manager, Looker Studio (formerly Data Studio), and Hotjar.
  • Ability to work independently and meet lead targets with clear ROI reporting.
  • Excellent analytical, reporting, and communication skills.

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Work Location: In person

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