Marketing Growth

2 months ago

Bengaluru, India Playdawn Full time

About our client: Our client aims to create a unique invest & operate model in the gaming sector. Its team of global experts will scale gaming studios under a single platform using synergies of audiences streamlining datadriven live operations access to a highquality talent pool collaboration with industry veterans from Zynga to Bethesda and development tools and data analytics to improve user acquisition and retention.

Role: Manager Marketing & Growth

Location: Remote Work Mode: Remote

Summary:

The Manager will spearhead marketing efforts for a studio focusing on mobile games responsible for crafting and executing innovative strategies to engage users across various media platforms. With a strong background in mobile game marketing and a keen understanding of market dynamics this role requires skills to guide marketing and user acquisition towards achieving company objectives. The ideal candidate will possess expertise in digital advertising user engagement and analytics alongside a passion for gaming culture.

Key Responsibilities:

  • Strategic Marketing & User Acquisition: Develop and implement global strategies for user acquisition market analysis and budget management.
  • KPIs & Campaign Management: Set and monitor KPIs to optimize user engagement downloads and retention.
  • Digital & Creative Campaigns: Lead digital marketing and creative content initiatives to drive user interest and downloads.
  • Innovative Techniques & Analytics: Use machine learning and analytics to enhance marketing tactics and boost Lifetime Value (LTV).
  • Market Analysis and Trends: Leverage market trends for strategic decisionmaking.
  • Operational Leadership: Integrate marketing with business product and operational strategies for cohesive growth.
  • Continuous Improvement: Refine strategies based on performance data for sustainable growth and competitive positioning.
  • ASO & Market Visibility: Improve game visibility through App Store Optimization (ASO) and keep abreast of mobile gaming trends.

Qualifications:

  • Minimum 5 years of mobile marketing experience for iOS and Android platforms.
  • At least 2 years of experience running UA campaigns for casual games in the Tier 1 markets & worldwide.
  • Strong knowledge and knowhow in creative strategy for casual mobile games
  • Proficiency in executing successful campaigns on Meta Google Ads TikTok ASA and other leading platforms
  • Proficient in analyzing mobile game products to drive user engagement and retention and informed datadriven marketing strategies for optimal results.

Desirable but not required:

  • Masters degree in Marketing Business Administration or a related field.
  • Additional certifications in digital marketing or game development.
  • Experience with machine learning applications in marketing.
  • Proficiency in languages other than English to facilitate international marketing efforts

Remote Work :

No

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