Growth Marketer

7 months ago


Bengaluru, India WATI.io Full time

Wati is a growing CPaaS platform that provides end-to-end WhatsApp API solutions for SMBs and large enterprises. We aim to simplify business communication, helping businesses meet their customers where they are - WhatsApp.Backed by global investors such as Sequoia, DST Global, and Tiger Global, we're Shopify's first investment in a startup in Southeast Asia.

Headquartered in Hong Kong and trusted by 8000+ customers across 100+ countries. We're a rapidly expanding team filled with talented people from around the globe and are seeking to bring on board a **Growth Marketer** with 2-3 years of experience to join our marketing team.

**Key responsibilities include**:

- Lead efforts to optimize the conversion rate of our website by identifying and implementing improvements to the user experience and user interface.
- Collaborate with the web development and design teams to A/B test landing pages, forms, and other website elements to improve conversion metrics.
- Collaborate with content creators, designers, and copywriters to create compelling marketing materials.
- Analyze user data and metrics to identify growth opportunities and areas for improvement.
- Plan and execute growth experiments to acquire new customers
- Conduct thorough Keyword research using tools like Ahrefs to understand market dynamics and identify opportunities for targeted marketing campaigns.
- Develop and execute campaigns aimed at winning market share from competitors, leveraging insights from competitor analysis.
- Continuously explore new growth opportunities and tactics to drive incremental revenue.

**Requirements**:

- 2-3 years of experience in product marketing, preferably in the SaaS industry.
- Experience conducting growth experiments and analyzing data to drive customer acquisition.
- Proficiency in Ahrefs or similar tools for keyword research, competitor analysis, and SEO.
- Strong analytical skills and proficiency with marketing analytics tools.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
- Familiarity with competitor research and industry best practices.
- Experience in website conversion optimization.



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