Growth Marketing Strategist

3 weeks ago

Bengaluru, Karnataka, India MyYogaTeacher Full time
About MyYogaTeacher

We are a well-funded Silicon Valley startup with headquarters in California, USA, and Bangalore, India.

Our team of 60+ people spans various functions, including Marketing, Product, Engineering, SDET, Customer Support, Design, Operations, Data Science, and Executive Leadership. We hire extremely skilled individuals who share our values of trustworthiness, kindness, supportiveness, and care.

Role Overview

This role is for a Growth Marketing Analyst who will create project definitions, conduct research, coordinate with teams to deliver projects on time, measure results, and identify growth opportunities. You will be responsible for organizing and managing marketing project timelines.

This is an exciting opportunity to catapult your career by working in a dynamic environment alongside executive leadership. Our CEO, Jitendra Gupta, has a proven track record of success, having founded and sold a previous venture for $500 Million.

Growth Strategy & Execution
  • Develop data-driven strategies to drive customer acquisition, engagement, and retention.
  • Collaborate with cross-functional teams to align growth initiatives with overall business goals.
Email & SMS Marketing Optimization
  • Launch, manage, and optimize multi-channel marketing campaigns with a focus on customer experience, conversion, and retention.
  • Analyze campaign performance and refine strategies to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.
Product & Pricing workflow Optimization
  • Optimize landing pages, onboarding funnels, pricing pages, and other key areas of the product for better conversion rates and customer retention.
  • Conduct A/B testing on pricing models, page layouts, and messaging to improve customer understanding and purchase decisions.
  • Support paid acquisition channels with data-driven insights to optimize campaigns and ensure maximum ROI.
Upsell and Cross-Sell Funnel Development
  • Develop strategies, design, and optimize upsell and cross-sell funnels to increase customer lifetime value (CLV) at different stages of the customer journey.
  • Monitor and refine upsell funnel performance through continuous testing and improvement.
Data Analysis & Reporting
  • Analyze customer behavior, product performance, and market trends to provide insights on how to maximize user conversion and identify growth opportunities.
  • Track and report on key growth metrics, including CAC (Customer Acquisition Cost), CLV, email and SMS campaign performance, and upsell funnel success.
  • Present data insights to key stakeholders and provide actionable recommendations for future growth initiatives.
Market Research & Competitor Analysis
  • Stay ahead of digital marketing trends, tools, and technologies to implement best practices.
  • Monitor industry trends and identify new opportunities to improve our growth strategies and stay ahead of competitors.
Requirements
  • Bachelor's degree in Marketing, Business, Economics, Data Science, or a related field.
  • 2-4 years of experience in a growth marketing, product marketing, or marketing analyst role, preferably in a startup or high-growth company.
  • Proven experience in email and SMS marketing, and familiarity with other digital marketing channels.
  • Experience with A/B testing and optimizing conversion on pricing pages and upsell funnels.
  • Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
  • Experience with marketing and analytics tools such as Google Analytics, Tableau, ActiveCampaign, Twilio, and other CRM/email marketing tools.
  • Excellent communication skills, strong analytical and problem-solving skills, and the ability to find effective solutions to complex problems.

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