Growth Marketing Manager

5 days ago

Bengaluru, India Printo Full time
Job Description - Growth Marketing Manager

Organization:

Printo Document Services Pvt. Ltd.Website:

.Position:

Growth Marketing ManagerRole Type:

Full time, On-Site. (No Remote/Hybrid)Location:

Bengaluru, KarnatakaOffice Location:

Printo Bommanahalli office -

Printo Support OfficeExperience:

3-6 YearsOpenings:

2Education:

MBA candidates preferred. Someone who has experience in driving sales operations/marketing operations on the ground will be ideal.

About Us

Printo is India’s largest chain for Printing, Gifting, and Merchandising with 30+ stores across major cities and a growing online presence. With over a million customers served, we aim to scale rapidly to achieve ₹1000 crore revenue and prepare for an IPO by 2025.

Role OverviewWe are seeking a passionate, data-driven Growth Marketing Professional who will drive acquisitions, engagement and retention of SMB businesses for Printo.

Key Responsibilities

Growth Strategy and Execution

:Develop and execute strategies for SMB user acquisition, retention and engagement across offline and online channelsOptimize CAC and drive consistent improvements in lead-to-conversion metrics by driving changes on ground at the stores and centreBuild scalable performance marketing channels, including search, social media, telemarketing and email/whatsapp outreachMarketing Automation & Data Analytics

:Implement and optimize lifecycle marketing workflows to maximize customer LTVLeverage analytics to track performance, run A/B tests, and make data-driven decisionsPartnerships

:Collaborate with B2B partners to expand reach

Key Skills and Qualifications

Experience: 3-6 years in Marketing/Sales Operations with 2+ years in growth marketing and an MBA is preferred. We are specifically looking for candidates who have some past experience of driving sales/marketing operations and activations on the ground. This role would involve working with the store teams to drive significant changes.Technical Skills: Experience with customer engagement platforms like MoEngage or Clevertap and analytics tools like Zoho, LeadsquaredAnalytical Mindset: Proficient in data analysis and ROI-driven marketing strategies.Leadership: Self-starter with ownership mentality and strong problem-solving skills.Preferred: Experience in B2B SaaS or SMB-focused organisations, preference for someone who has worked in a high growth environment

Why Join Us?

This is a high-impact role with direct access to CXOs and the founding team.Autonomy to shape and execute growth strategies.Opportunity to build and set up marketing frameworks from scratchThis is a role requiring both strategic thinking and hands-on execution. We're looking for someone who can roll up their sleeves and get things done while also thinking big picture about growth

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