Senior Sales Executive

4 weeks ago

Panjim, India Indigo 91.9 FM Full time

Location: GoaExperience: 2-5 years of media sales experience (Radio-preferred, Agency backgrounds, Digital or TV also acceptable)Role Summary:The candidate – will be responsible for driving advertising revenues for Indigo 91.9 FM across FCT (spot) and non-FCT/branded content. The role involves driving client acquisition and account growth, account management, solution selling, and collaboration with internal teams to ensure seamless campaign delivery.Roles and responsibilities:Sales & RevenueAchieve and exceed monthly/quarterly sales targets.Build and maintain a strong sales pipeline with accurate CRM forecasting.Prospect and acquire new clients through networking, outreach, and market mapping.Grow revenue from existing clients through upselling, cross-selling, and multi-city deals.Client Solutions & PitchingConduct client discovery meetings to identify brand objectives and budgets.Develop integrated media solutions (RJ mentions, sponsorships, activations, digital add-ons, etc).Prepare persuasive proposals, rate cards and presentations backed by case studies.Negotiate and close deals with senior stakeholders within timelines.Campaign Execution & ReportingCoordinate with internal teams (Programming, Creative, scripts, scheduling) for campaign readiness.Monitor campaign performance, resolve discrepancies, and ensure client satisfaction.Share post-campaign reports with recordings, results, and insights.Market Intelligence & ProcessTrack competitor activity, category trends, and pricing.Ensure CRM hygiene, MIS updates, and timely payment collections.Adhere to pricing and discounting policies.CollaborationWork closely with Programming, Creative, and RJ teams for campaign integration.Build and nurture strong relationships with media agencies (GroupM, Madison, Dentsu, Publicis, Havas).Engage directly with clients across industries like Auto, Retail, Real Estate, BFSI, Education, Lifestyle, Hospitality, and E-commerce.Qualifications (Must have):MBA preferred.2–5 years of media sales experience (Radio preferred; Digital, Agency backgrounds or TV also acceptable).Proven record of achieving/exceeding sales targets.Strong consultative selling, proposal writing, and negotiation skills.Proficiency in CRM tools (Salesforce/Zoho) and MS Office (Excel & PowerPoint).Excellent communication skills in English, Hindi and the local language.Good to Have:Well-established advertiser and agency network in base location and key markets.Experience managing integrated campaigns (on-air + on-ground + digital).

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