NNIIT - Marketing Analyst

2 weeks ago

Hyderabad, India NNIIT Full time

Job Brief:

- We are looking for a Marketing Analyst who'll research and identify ways to build our brand and acquire new clients.

- Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities.

- To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.

- Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful Analyze sales funnels and customer intent.

- Measure ROI of online and offline advertising campaigns.

- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.

- Track email campaign metrics (delivery, open, click-through rates).

- Monitor budget distribution and performance of paid ad campaigns.

- Conduct competitive research and analyze benchmarking data.

- Recommend website and campaign optimizations.

- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc).

- Work closely with sales and marketing teams to identify opportunities for new client acquisition.

Requirements and skills:

- Work experience as a Marketing Analyst or similar role.

- Expertise in Google Analytics.

- In-depth understanding of SEM campaign strategies and SEO practices.

- Experience with PPC campaigns.

- Good knowledge of MS Excel.

- Analytical abilities.

(ref:iimjobs.com)

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