Channel Marketing Manager

4 weeks ago

Chennai, Tamil Nadu, India Hexnode Full time

Job Overview :

We are seeking a dynamic and strategic Channel Marketing Manager to drive partner marketing initiatives and accelerate growth through our channel ecosystem. This role is pivotal in building and executing co-marketing programs with our partners, enabling them to effectively market and sell our SaaS solutions.

Responsibilities :

  • Developing and implementing channel marketing programs: This involves creating campaigns and promotional materials specifically targeted at channel partners, such as distributors and value-added resellers.
  • Managing channel relationships: Building and maintaining strong relationships with channel partners is crucial. This includes regular communication, understanding their needs, providing support and training, and addressing concerns.
  • Driving sales enablement: Equipping partners with the resources and tools needed to effectively sell and market the organization's products or services, such as product guides, sales training, and promotional materials.
  • Analysing market trends and competitor activities: Staying informed about industry trends, market dynamics, and competitors helps in adapting marketing strategies and positioning products effectively.
  • Developing and managing the channel marketing budget: Ensuring optimal allocation of resources and maximizing return on investment (ROI) are key aspects of this role.
  • Monitoring and analysing channel performance: Tracking sales figures, evaluating performance metrics, and identifying areas for improvement are essential for continuous optimization of strategies.

Requirements and Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
  • 5+ years of experience in B2B marketing, with at least 2 years in channel or partner marketing within a SaaS or tech environment
  • Strong understanding of SaaS business models and partner ecosystems
  • Proven ability to manage multiple projects and stakeholders in a fast-paced environment.
  • Excellent communication, collaboration, and project management skills.
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

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