Digital Marketing Manager

2 weeks ago

Chennai, Tamil Nadu, India 4M Digital marketing Full time
Company Description

At 4M Digital Marketing, we specialize in creating powerful, result-oriented digital strategies that drive business growth. As a full-service digital marketing agency, we help brands establish a strong online presence through expert solutions in SEO, PPC advertising, social media marketing, content marketing, and web design. Led by Sundaram Jeevaraj, Managing Director, we are committed to helping businesses of all sizes scale their online success with long-term digital transformation. Our data-driven approach combines analytics with creative storytelling to deliver impactful marketing solutions tailored to each client's needs.

Role Description

We are seeking a Digital Marketing Manager for a full-time, on-site role in Chennai. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our clients' brands, generate leads, and drive measurable growth.

The Digital Marketing Manager will oversee Google Ads campaigns, social media strategy, web analytics, content marketing, and campaign optimization. You will work closely with the team to design and execute innovative marketing strategies that deliver strong ROI and enhance online brand presence.

Key Responsibilities

- Plan, execute, and optimize Google Ads (Search, Display, Performance Max) and paid social campaigns.
- Develop and implement effective social media marketing strategies across multiple platforms.
- Track and analyze web analytics and campaign performance to improve results.
- Manage content marketing initiatives to support brand awareness and lead generation.
- Collaborate with cross-functional teams to align digital marketing efforts with client goals.
- Stay updated with the latest digital marketing trends, tools, and best practices.

Must-Have Qualifications

- Proven experience in Google Ads campaign management (Search, Display, YouTube, PMax).
- Strong expertise in social media marketing (Facebook, Instagram, LinkedIn, etc.).
- Hands-on experience with lead generation strategies and execution.
- Proficiency in web analytics tools (Google Analytics, GA4, etc.).
- Excellent communication, leadership, and project management skills.
- Analytical mindset with a strong focus on data-driven decision-making.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.

Preferred Qualifications

- Experience in SEO, PPC (beyond Google Ads), and content marketing.
- Knowledge of marketing automation tools (HubSpot, Mailchimp, Zoho Campaigns, etc.).
- Ability to manage multiple projects and deliver results under deadlines.
- Creative thinking with a strong understanding of digital consumer behavior.

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