SMIFS - Specialist - Digital Marketing

21 hours ago


Kolkata, India Smifs Limited Full time

Specialist - Digital Marketing Key Responsibilities:- Develop and implement strategies to drive organic traffic growth through advanced SEO practices.- Manage and grow the company's presence across all major social media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.- Plan and execute influencer marketing and viral promotional activities aligned with the brand's positioning.- Create engaging and value-driven video marketing content to strengthen brand communication.- Build and maintain a strong brand identity for a financial institution - particularly in stock broking, wealth management, and financial services domains.- Monitor, analyze, and report on performance metrics to continually optimize organic growth and engagement strategies.- Collaborate with internal teams to ensure consistent brand messaging and content quality across all channels.Desired Skills & Expertise:- Proven experience in SEO, SMM, Influencer Marketing, and Content Strategy (especially in financial or investment-related sectors).- Deep understanding of branding and communication for financial companies.- Creative mindset with the ability to conceptualize viral, organic, and high-engagement campaigns.- Strong knowledge of video marketing and storytelling techniques.- Familiarity with analytics tools (Google Analytics, Search Console, SEMrush, etc.- Excellent communication and writing skills in English (ref:iimjobs.com)



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