SMIFS - Social Media Manager - Content Marketing

2 weeks ago

Kolkata, India Smifs Limited Full time

a legacy of excellence and innovation, SMIFS Limited is one of Indias leading financial services companies. At our Kolkata Regional Head Office, we are building a strong digital-first brand presence and are looking for a passionate, skilled, and creative Social Media Manager to take our content marketing and branding to the next level.What Youll Do:- Create and execute high-impact social media strategies across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms.- Build engaging, trend-driven contentposts, reels, stories, campaigns, contests, videos, and more.- Collaborate with influencers, thought leaders, and brand ambassadors to strengthen credibility and reach.- Curate and maintain dynamic content calendars while ensuring brand consistency.- Coordinate with internal teams for campaign-specific content like videos, graphics, and GIFs.- Track and analyze performance metrics (reach, engagement, CTR, CVR, brand lift), providing insights and recommendations.- Monitor competitors, conduct research, and identify new opportunities to drive brand growth.- Lead community engagement by joining relevant groups, fostering conversations, and building strong relationships.- Innovate with campaigns, promotions, and activations that reinforce SMIFS brand positioning.- Support digital advertising efforts and optimize campaigns for maximum ROI.What Were Looking For:- 5+ years of proven experience in managing social media for a brand, preferably in digital agencies, e-commerce, media, or financial services.- A Bachelors/Masters degree in Marketing, Communications, PR, Journalism, or related fields (preferred).- Excellent communication and presentation skills with a flair for storytelling.- Strong creative instincts with a finger on the pulse of the latest digital and social trends.- Experience in influencer partnerships and managing multi-platform campaigns.Skills That Set You Social Media Expertise: Deep knowledge of Instagram, LinkedIn, Twitter/X, Facebook, Pinterest, and YouTube.- Analytics & Tools: Proficiency with Google Analytics, Meta Business Suite, LinkedIn Analytics, and other monitoring tools.- Content Design: Skilled in Canva and related creative tools.- Market Awareness: Basic understanding of stock market concepts (IPOs, SIPs, ETFs, Nifty/Sensex, P/E Ratio, Mutual Funds) is highly desirable.- Tech Savvy: Familiarity with AI-driven tools for social media and analytics.- Strong command of MS Excel, Word, and PowerPoint for data and reporting. (ref:iimjobs.com)

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