SEO Outreach

SMIFS Limited is a trusted name in India’s financial landscape, offering a diverse range of **Wealth Management, Asset Management, Investment Advisory, Credit Solutions, Institutional Services, and Personalised Financial Solutions.**

With over three decades of experience, we empower individuals and institutions with expert financial guidance, innovative investment options, and a commitment to long-term value creation. Our mission is to combine deep market insight with digital innovation to deliver seamless, transparent, and growth-oriented financial experiences.

We are looking for a **highly skilled SEO Outreach & Link Building Expert** who has **hands-on experience in building high-quality backlinks, digital partnerships, and executing white-hat outreach strategies** within the **Financial Services domain**.

**Key Responsibilities**

**Link Building & Outreach**
- Identify and evaluate **high-quality link-building opportunities** by analyzing competitor backlinks and market trends.
- Build and maintain strong relationships with bloggers, finance publishers, influencers, and partner sites.
- Ensure all outreach activities comply with Google’s quality guidelines and focus on **authority-driven link acquisition**.
- Track and analyze backlink profiles using tools such as **Ahrefs, SEMrush, Moz, and Google Search Console.**

**SEO & Performance Optimization**
- Collaborate with the content and SEO teams to create **link-worthy content assets** (blogs, infographics, market insights, research studies).
- Conduct **keyword research, competitor analysis, and content audits** to strengthen overall SEO strategy.
- Optimize website content and structure for **maximum visibility and authority** in SERPs.
- Monitor and report SEO performance, ranking improvements, and referral traffic growth.

**Digital Marketing & Strategy**
- Plan and manage **organic and paid campaigns** across Google, Meta, and other digital platforms.
- Execute **on-page and off-page SEO**, keyword research, and technical optimizations aligned with financial market trends.
- Optimize landing pages, track conversions, and enhance **user experience (UX/UI)** across all digital touchpoints.
- Implement **performance marketing campaigns** focused on ROI, lead generation, and investor engagement.

**Financial Domain-Specific Initiatives**
- Conceptualize and execute marketing strategies across **Wealth Management, Asset Management, Mutual Funds, Insurance, and Investment Advisory** segments.
- Ensure digital content and campaigns comply with **SEBI and other regulatory norms**.
- Translate complex financial products into consumer-friendly digital narratives and creatives.

**Analytics & Reporting**
- Track key performance indicators (traffic, leads, backlinks, conversions).
- Provide monthly reports with insights and actionable recommendations.
- Leverage Google Analytics, Search Console, and CRM tools to measure and improve campaign effectiveness.
- **Minimum 3 years of experience** in SEO, outreach, or digital marketing within the **Financial Services / BFSI industry.**:

- Strong understanding of **Equity, Stock Market, Mutual Funds, Insurance, and Investment Products.**:

- Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog).
- Excellent communication and negotiation skills for outreach and partnership building.
- Data-driven mindset with hands-on experience in analytics, keyword strategy, and growth optimization.
- Creative thinker with strategic planning ability and execution discipline.

**Why Join SMIFS**
- Be part of one of India’s most respected and fast-evolving financial institutions with over 30 years of legacy.
- Opportunity to lead digital growth across **Wealth, Asset, and Investment** segments.
- Work directly with the leadership and marketing team on innovative, performance-driven campaigns.
- Competitive salary package with performance incentives.

Subject Line: _Application for SEO Outreach & Digital Marketing Expert - SMIFS Limited_

**Job Category**:Digital Marketing

**Job Type**:Full Time

**Job Location**:Kolkata

**Job Types**: Full-time, Permanent

Pay: ₹9,315.35 - ₹32,725.10 per month

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person