Viral Marketing

4 days ago


Kolkata West Bengal, India SMIFS LIMITED Full time

SMIFS Limited is one of India’s most respected financial institutions, established in **1981**, offering a full spectrum of **Stock Broking, Wealth & Asset Management, Portfolio Management, and Investment Advisory Services**. With over four decades of industry expertise, SMIFS continues to evolve as a forward-thinking financial brand focused on innovation, transparency, and investor success.

We are now expanding our **digital and brand presence** and looking for a **creative, dynamic, and strategic Viral Marketing & Branding Executive** who can build strong influencer connections, create engaging campaigns, and amplify SMIFS’ voice organically across digital platforms.

**Role Overview**

As a **Viral Marketing & Branding Executive**, you will be the driving force behind SMIFS’ **organic brand growth, influencer engagement, and digital storytelling**. You will conceptualize and execute **viral, high-engagement campaigns** that resonate with investors, professionals, and finance enthusiasts — helping us strengthen brand trust, awareness, and recall in the digital space.

**Key Responsibilities**
- Develop and execute **creative viral marketing strategies** that enhance organic brand visibility and audience engagement.
- Plan and manage **influencer marketing programs** — identify, connect, and collaborate with financial influencers, YouTubers, LinkedIn voices, and industry thought leaders.
- Lead **social media branding initiatives** to position SMIFS as a trusted and modern financial brand.
- Conceptualize and manage **video and content-based storytelling** to communicate complex financial topics in engaging ways.
- Coordinate with internal design and content teams to develop **brand-led visual and digital campaigns.**:

- Monitor, analyze, and report campaign performance to optimize engagement and brand impact.
- Stay updated on **digital trends, viral content ideas, and financial influencer ecosystems.**:

- Support the Digital Marketing team in **brand consistency, creative strategy, and audience outreach.**

**Desired Skills & Expertise**
- Proven experience in **Viral Marketing, Influencer Marketing, or Brand Communication.**:

- Strong understanding of **digital branding, social media trends, and audience psychology.**:

- Prior exposure to the **financial, fintech, or wealth management** sector preferred.
- Excellent **communication, networking, and storytelling skills.**:

- Ability to identify and engage with **influencers, creators, and media partners** organically.
- Proficiency in **social media platforms, analytics tools, and campaign management.**:

- Creative mindset with an understanding of how to make financial topics **relatable and shareable.**

**Why Join SMIFS**
- Be part of a **trusted financial brand** with 40+ years of legacy and credibility.
- Lead **creative digital growth initiatives** that blend finance with innovation.
- Opportunity to shape how a financial institution connects with new-age audiences.
- Collaborative work environment that values ideas, initiative, and impact.

**Job Types**: Full-time, Permanent

Pay: ₹10,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person



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