Social Media Marketing Specialist

2 days ago

Kolkata metropolitan area West Bengal, India Adologie Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Role Overview:

We're looking for a creative and proactive Social Media Executive to manage day-to-day social media activities for our clients. You'll play a key role in shaping brand narratives, engaging audiences, and driving performance across digital platforms.

Requirements:


• Bachelor's degree in Marketing, Mass Communication, or related field.


• 0–1years of experience managing social media for brands or agencies.


• Strong understanding of social media platforms, trends, and algorithms.


• Excellent written and verbal communication skills.


• Basic knowledge of Canva or any creative tool is a plus.

Key Responsibilities:


• Develop and implement monthly social media content calendars across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.


• Create engaging post captions, hashtags, and campaign ideas aligned with each brand's voice.


• Coordinate with the design, video, and content teams to deliver visually appealing and high-performing creatives.


• Plan and execute social media campaigns, contests, and influencer collaborations.


• Monitor engagement, respond to comments/messages, and build community interaction.


• Track, analyze, and report social media performance metrics using analytics tools.


• Stay updated with digital trends, platform updates, and viral content ideas.


• Support paid ad campaigns by coordinating with the performance marketing team.


• Passion for storytelling, content creation, and digital innovation.

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