Social Media Marketing Manager

2 weeks ago


Kolkata metropolitan area West Bengal, India Kairos Consultants Full time ₹ 2,50,000 - ₹ 7,50,000 per year

We are seeking a highly skilled and dynamic Social Media Manager with
agency experience
to join our team immediately. The ideal candidate will have a proven track record of developing, implementing, and managing social media strategies for multiple clients in an agency environment. This role will require the ability to create engaging content, analyze performance metrics, and optimize campaigns in a fast-paced, client-focused environment. The Social Media Manager will work closely with the marketing team to build brand awareness, drive engagement, and ensure consistent messaging across all platforms.

Key Responsibilities:

Social Media Strategy Development:

  • Develop and implement social media strategies that align with the company's objectives and client goals.
  • Create content calendars for various platforms, ensuring consistency and timely delivery of posts.
  • Stay updated on industry trends, emerging platforms, and competitor activities to keep strategies fresh and relevant.

Content Creation & Management:

  • Design, write, and curate engaging content for multiple social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Work closely with the design team to ensure all visuals and multimedia content align with client branding and objectives.
  • Manage content workflows, ensuring quality and timeliness of all deliverables.

Community Engagement:

  • Monitor and engage with followers across all social media platforms, ensuring timely responses to comments and messages.
  • Foster positive engagement by initiating conversations and responding to customer inquiries.

Campaign Management:

  • Plan, execute, and monitor both organic and paid social media campaigns across multiple clients.
  • Track campaign performance, analyze results, and adjust strategies to optimize results and meet client goals.
  • Manage budget allocation for paid campaigns and ensure effective use of resources.

Analytics & Reporting:

  • Use social media analytics tools to track performance, monitor KPIs, and generate reports for clients.
  • Provide insights and recommendations to improve engagement, reach, and conversions.
  • Regularly review analytics to adjust content strategies and improve overall performance.

Client Collaboration & Coordination:

  • Work directly with clients to understand their business objectives and tailor social media strategies accordingly.
  • Act as the main point of contact for social media-related inquiries and updates, ensuring client satisfaction.
  • Collaborate with other teams, including marketing, design, and content, to ensure alignment across all campaigns.

Agency Experience:

  • Demonstrate the ability to handle multiple client accounts, adapting strategies to meet the unique needs of each one.
  • Work efficiently under tight deadlines and manage several projects at once in a fast-paced agency environment.
  • Maintain a high level of client service, managing expectations, delivering results, and responding to client feedback.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in an agency setting
    as a Social Media Manager, managing multiple client accounts simultaneously.
  • In-depth knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc.).
  • Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics, etc.).
  • Strong written and verbal communication skills with an ability to craft compelling content.
  • Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
  • Strong organizational and project management skills.

Preferred Skills:

  • Experience managing paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
  • Graphic design skills or experience working closely with design teams.
  • Experience in reporting and presenting social media results to clients.
  • Knowledge of SEO, content marketing strategies, and emerging social media trends.

Working Conditions:

  • Full-time position.
  • Hybrid/remote work options not available.
  • Flexible working hours based on campaign needs and client requirements.
  • Immediate joiners will be preferred.

If you're a creative and results-driven social media professional with agency experience and are ready to join immediately, we'd love to hear from you. Join our team and contribute to building brands through innovative and effective social media strategies.

Drop your CV



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