Digital Marketing Executive

4 days ago

Kolkata West Bengal, India SMIFS LIMITED Full time

We are looking for a **Digital Marketing Specialist** to join our in-house team on a full-time basis. As we continue to strengthen our digital footprint and brand presence, we are looking for a **dynamic, creative, and performance-driven Digital Marketing Specialist** to join our in-house team.

**Role Overview**

**Key Responsibilities**
- Develop and execute **end-to-end digital marketing strategies** focused on **organic growth, SEO, and engagement-driven campaigns.**:

- Strengthen **brand positioning** across digital channels through authentic and insightful financial storytelling.
- Plan and manage **social media presence** (LinkedIn, Instagram, YouTube, Facebook, etc.) with consistent brand tonality and visual identity.
- Identify and collaborate with **influencers and thought leaders** to enhance credibility and reach.
- Create and manage **video marketing initiatives** for brand awareness, investor education, and product communication.
- Conceptualize **viral and organic campaigns** to enhance visibility in the wealth management and financial advisory space.
- Analyze performance data, derive insights, and continuously optimize strategies for maximum impact.
- Collaborate closely with leadership, design, and research teams to ensure cohesive brand communication across all touchpoints.

**Desired Skills & Experience**
- Proven experience in **SEO, Social Media Management, Influencer Marketing, and Video Content Strategy** (preferably in financial or fintech companies).
- Strong understanding of **digital branding and audience engagement** within the financial industry.
- Expertise in using tools like **Google Analytics, Search Console, SEMrush, and social media insights dashboards.**:

- Creative thinker with the ability to design **organic and viral campaigns** that resonate with diverse audiences.
- Excellent command over **English communication, copywriting, and storytelling** for financial topics.
- Ability to work collaboratively in a fast-paced, performance-driven environment.

**Why Join SMIFS**
- Be part of a **legacy brand** in India’s financial sector with 40+ years of trust.
- Opportunity to **build a strong digital identity** for one of India’s most reputed wealth management institutions.
- Work in a culture that values **innovation, learning, and creative freedom.**

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹40,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person

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