Integrated Marketing Manager

1 week ago

Mumbai, India FinJo Full time

Description:Role Overview:We're seeking an Integrated Marketing Manager B2B to drive cohesive marketing initiatives that blend content strategy, performance marketing, lead generation, and brand positioning. You'll be at the centre of our growth engine aligning channels, teams, and messaging to engage decision-makers and generate high-quality leads across our B2B offerings.Key & Planning- Develop and execute integrated B2B marketing campaigns across paid, organic, and owned channels.- Align marketing initiatives with sales goals, ICPs, and buyer journeys.- Build and maintain a unified content-performance-brand strategy across all funnelsPerformance Marketing- Own demand generation via Google Ads, LinkedIn Ads, and remarketing platforms- Drive MQL and SQL generation with tight control over CAC, ROAS, CPL- Continuously optimise funnel metrics through A/B testing, retargeting, and analyticsContent Oversight- Collaborate with internal and external teams to plan and oversee execution of whitepapers, blogs, case studies, landing pages, email campaigns, and webinar content- Ensure all content aligns with brand voice, buyer stage, and campaign goals- Drive SEO-optimized content strategies to support organic lead flowBrand & Messaging- Maintain consistency in brand positioning and messaging across all touchpoints- Collaborate on visual and messaging direction for marketing creatives and website- Support awareness initiatives such as partnerships, events, or PR (if applicable)Reporting & Collaboration- Own analytics reporting for campaign performance, lead quality, and content impact- Work closely with Sales, Product, and Customer Success to ensure message-market fit- Use marketing automation and CRM tools (e.g., HubSpot, Zoho, Salesforce) to segment, score, and nurture leadsIdeal Candidate Profile- 5-8 years of B2B marketing experience with at least 3 years in integrated/digital/performance roles- Proven track record of running full-funnel B2B campaigns that deliver qualified leads- Experience managing paid campaigns (Google/LinkedIn) and content teams simultaneously- Strong understanding of B2B buyer personas, lead nurturing, and sales alignment- Familiarity with tools like HubSpot, GA4, SEMrush, LinkedIn Campaign Manager, WordPress- Excellent communication, project management, and cross-functional collaboration skillsBonus Points If You Have:- Experience with account-based marketing (ABM)- Exposure to enterprise SaaS / cloud / infra / hosting / IT services marketing- Basic knowledge of creative tools (Canva, Figma) or video scripting (ref:iimjobs.com)

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